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TEDx Ikoyi: Say Yes Now! Why Readiness is a Myth by Bella Disu

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I was 38 when I finally met my whole self. Bella Disu — the change maker, the creative, the lifelong learner, the woman unafraid to keep evolving.

It’s interesting though, I didn’t meet her in a moment of perfect readiness. I met her after I got tired of constantly walking within the same walls. Today, I’d like to share the story of how I stopped waiting, what it taught me about why we hesitate, and what happens when we finally say yes. 

A while ago, I decided to try something new. Not in business, but in my years-long fitness journey. At one point, I weighed 110 kilos. At another, 64. By my mid-30s, I had found a rhythm: 160 grams of protein a day, strength training four times a week, 10,000 steps daily. Slight work, right? I had three walking pads — one in my bedroom, one in my study, one in the office. Don’t ask. I’ve never been one for small measures.

But it worked. Of course it did. Until one day, I realized this is my life — walking in place and staring at the same walls. So, I thought maybe it’s time to move differently. Maybe I should learn tennis.

Yet, as soon as the thought came into my mind, I hesitated. I asked myself, “Should I do it? Should I wait? Wasn’t it too technical, too hard, too late?” After all, who starts tennis at 38?

Despite not feeling quite ready, I found a coach, showed up on the court, and soon I was playing tennis three, sometimes four times a week. And then, to my horror, I discovered that tennis doesn’t even give you that many steps. All those side-to-side moves don’t count. But by then, it wasn’t about steps anymore. I was hooked. And now I am often amazed at the physical and mental growth that has since happened all because of one small decision. I’d asked myself, “Should I do it? Should I wait?” And something in me answered, “Say yes now.”
But I’ve thought about why I hesitated in the first place. And it’s that for years I thought I had to wait for the right moment, for more qualifications, for a different version of myself. Psychologists call it destination addiction — the belief that happiness lives at the next milestone. So, a certain weight, title, or degree.

And I know I’m not alone. How many of you have asked yourselves: “Should I do it? Should I wait? What if I fail?” We all know that familiar voice that whispers, “Not yet.” So, if the antidote is that simple — say yes now — why don’t we all do it?

We don’t because hesitation is a conundrum. It wears the mask of readiness. And I used to mistake readiness for a finish line. Then in 2014, I met a coach I had invited to facilitate an HR session. And after the session, he said, “So tell me about Bella.”

I froze. I really did. I could talk about my work, my father’s mentorship, even my wedding — which is probably my biggest claim to fame at the time. But about me, I… I really didn’t have much to say. So, I was thankful when he offered me a complimentary session and said, “Let’s talk to Bella from 10 years ago. What would you tell her? And 10 years ahead — who is she?”

 

To be honest, that future Bella was hazy. But his questions drew out interests and passions I once buried. So he then said, “What’s stopping you from going after them? You can be many things at once.”

So I said a mental yes to his words — and it opened doors to pursuing diverse interests: a first master’s, later an MBA, writing and publishing my first children’s book, impacting lives through the Bella Disu Foundation, and gaining the courage to walk into rooms that once intimidated me.
You see, each step reinforced something critical: readiness is not a destination — it’s a posture. And we become ready by doing.

Today, I’m no longer a woman hesitating in life or business. And that transformation has seeped into organizations I lead. I’ve led through discomfort many times. I’ve restructured a board and redesigned corporate strategies. And I’ve dealt with the late nights, the doubts, and that familiar restlessness that keeps leaders awake thinking, “We have to make this change.”
Yet conviction, grounded in facts, gives me a sense of urgency. And that to me is leadership — seeing what could be and moving towards it. Viewing urgency as a journey toward clarity and not chaos.

And this is particularly important because organizations wrestle with hesitation just like individuals do. Some companies choose to wait for perfect timing — and lose their moment. Others say yes now — and change industries.

I’m sure you all are familiar with these three companies that sat at the same intersection in the 1990s. Remember Kodak?
Kodak saw digital images coming and froze. Blockbuster saw Netflix and laughed. Why? Organizational loss aversion. The fear of letting go of a successful past to pursue an uncertain future.

In contrast, Apple saw the same digital future and accelerated it. The difference? Two companies chose to protect their past and failed. One chose to create its future and thrived.

And that story isn’t foreign. It’s happened right here at home, too. Just think of how we went from seeing the glory days of a popular quick-service restaurant that defined our childhoods to the success and triumph of newer ones like Chicken Republic and Kilimanjaro.

We’ve also seen the rise and agility of fintechs pushing banks to challenge their long-held ways of doing business — and in doing so, unlocking entirely new markets and customer segments.

The companies that say yes now prove that courage and speed matter more than size and comfort. Therefore, the companies that thrive, the leaders who excel, the people who grow — they all share one thing: they’ve come to recognize the mask of hesitation and take it off.

When hesitation says “not yet,” they know that doing creates readiness. And when comfort offers its gentle cage, they choose the discomfort that leads to growth.

Indeed, when I look back at every important shift in my life, it began with a small yes — often inconvenient, sometimes uncomfortable, occasionally irrational.

Saying yes to tennis at 38. Saying yes to learning again. Saying yes to growth when it would have been easier to just stay still.
But here’s what I didn’t expect: saying yes never ends with you. My teams learn to challenge comfort because I did. The women I mentor raise their hands because they saw me raise mine. And my daughter Paris picked up a racket because I picked up courage.

Every yes we give ourselves becomes a light that tells someone else it is safe to begin.

So, right now in this room, someone is sitting on an idea — starting a new business, changing roles, writing that first page, booking that class. Maybe you’re waiting for perfect timing, asking yourself, “Should I do it? Should I wait?”

You already have your answer. The traffic light — it’s already green. So move. Say yes. But most of all… say yes now.

Thank you.

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Glo Celebrates Executive Director, Sade Michael-Adenuga at 31

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By Eric Elezuo

Communications giant, GLOBACOM, has celebrated its Group Executive Director, Madam Sade Michael-Adenuga, as she clocks 31.

In a message via the Group’s X account, Globacom celebrated the go-getting abilities Ms Michael-Adenuga, recognising her dedication, professionalism and unwavering commitment, which have continued speak loud in the growth and development of the Gbobacom Group.

The message reads:

“Today, we celebrate Madam Sade Michael-Adenuga, whose dedication, professionalism, and unwavering commitment continue to make a meaningful difference.

“As you mark another year, we wish you good health, happiness, and many more years of fulfilment and remarkable accomplishments. May the year ahead bring every opportunity to continue making an enduring impact.

“Happy Birthday, Madam Sade Michael-Adenuga.”

Sade Michael-Adenuga is the last daughter of the billionaire businessman, philanthropist and founder of the Glo brand, among many other business concerns.

Beautiful and highly ceregral, Sade is a certified Barrister and Solicitor of the Supreme Court of Nigeria. She currently serves as a Group Executive Director of Globacom Group, and is the founder of QuickLaw.

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Adeleke and Momodu: A Classic Tale of ‘Twin’ Brothers

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By Eric Elezuo

The story of the Chairman, Ovation Media Group, Chief Dele Momodu, and the Governor of Osun State, Senator Ademola Adeleke, is one told from a multiple dimension. It encompasses passion, love, friendship, camaraderie, collaboration, and more importantly, brotherhood.

Here’s a classic tale of two individuals, who started as acquaintances, transmuted into being friends, and today has become inseparable, not just as brothers, but as ‘twin’ brothers. No wonder the Bible says, there’s a friend that sticks closer than a brother; that’s the story of ‘Demola and Dele. A typical example of Double D. A classic tale of friendship made in heaven.

Both have seen measured successes in their various fields of endeavours. Adeleke, besides being an accomplished entrepreneur, has in his own way, conquered the field of politics, having served as a distinguished Senator of the Federal Republic of Nigeria, and presently serving as the Executive Governor of Osun State.

Momodu, on his part, has not in any way lacked behind. Beyond establishing and sustaining Africa’s number one celebrity magazine, Momodu is an iconic journalist, publisher, businessman and a motivational speaker, who has both working and personal relationships with many influential world leaders. He has been one shot away from the highest office in the land, having contested for the Nigerian presidency, first as a candidate in 2011, and as an aspirant in 2023.

Born same year, 1960, same month, May, the brothers have from time in memorial, shared a common bond that has given onlookers the apertite to ask more questions about their originality. But while one is from Edo State, the other is from Osun. However, the state barriers notwithstanding, Adeleke and Momodu has proved to the world what true friendship means.

Over the weekend when Momodu celebrated his 66th birthday, just three days after Adeleke celebrated his at the Government House, in Oshogbo, the Governor gladly referred to Momodu as his ‘twin’ brother, a motion that everyone readily agreed with. It is worthy of note that while Adeleke was born on May 13, 1960, Momodu was born on May 16, 1960. Friends and associates always insist that Adeleke is three days older than Momodu, and that one fact Momodu has come to live with, and joyously celebrates.

In his message at the birthday celebration, held with incisive discussion on the theme, Ignorance and The Danger of Xenophobia, at the Dele Momodu Leadership Centre, Alalubosa, Ibadan, the Governor extolled the qualities of Momodu, fondly referring to him as ‘my twin brother’. He hailed Momodu for always using his birthday to speak to the conscience of Africa, especially in the last three years.

At the event, organized by The Dele Momodu Foundation, with the theme, “Ignorance and the Danger of Xenophobia.” Speakers at the occasion condemned the rising tide of xenophobic attacks, particularly those targeting Nigerian citizens in South Africa, warning that such hostility undermines regional progress, peace, and continental unity.

 
Taking the podium to honour the celebrant, whom he affectionately described as his “twin brother,” Adeleke praised Chief Momodu not only as a towering figure in African journalism and publishing; serving as the CEO and Publisher of the celebrated Ovation International magazine but also as an advocate for unity. The governor further called for urgent action to protect Nigerian citizens abroad in relation to the theme of the day, and the body language of the continent as a result of the present situation in South Africa, where black foreign population is being persecuted and threatened. 
 
“Xenophobia is a cancer that eats away at the fabric of our shared humanity,” Governor Adeleke said. “The attacks on our citizens in South Africa and elsewhere demand serious and immediate attention. As leaders, we must come together across borders to ensure that these hostilities stop. We cannot speak of a united Africa while our brothers and sisters are targeted simply for being Nigerian,” the governor said.
 
The governor further pledged his administration’s full support for initiatives aimed at ending xenophobic violence against Nigerians in the diaspora, emphasizing that diplomatic and collaborative efforts are necessary to safeguard the dignity of African citizens everywhere.
 
The event drew a distinguished array of guests. The keynote lecture was delivered by Professor Eghosa Emmanuel Osaghae, Director-General of the Nigerian Institute of International Affairs, who provided an incisive analysis of the socio-political roots of xenophobia and its impact on pan-African integration.
 
The Chairperson of the occasion was Her Excellency Jewel Howard-Taylor, former Vice President of the Republic of Liberia, whose presence emphasized the pan-African significance of the gathering. A somber yet inspiring musical performance was delivered by Sir Shina Peter, the guest musician, who paid tribute to a life well lived in service of journalism and humanity.
 
In his remarks, the celebrant thanked the governor, the dignitaries, and the foundation for turning his birthday into a platform for meaningful dialogue and action.
 
 

DELE MOMODU – MAY 16, 1960

Dele Momodu, without an iota of doubt stands tall among those who have been diligent in businesses, and it is therefore, no surprise that he has stood, and is still standing not just before kings but with kings.

Born Ayòbámidélé Àbáyòmí Ojútelégàn Àjàní Momodu on May 16, 1960, some 63 years ago, Chief Dele Momodu as he is known in the business circle, and Bob Dee, in the social stage, is by every standard a man who is diligent in his business. And it is no wonder that he has not only stood before kings, he had and continues to dine with kings. There is practically no influential person that Dele Momodu does not know across the length and breadth of Nigeria, Africa and on the inter-continental stage. He is that large!

By every standard a rare breed, Momodu is many things in one; journalist/publisher, businessman, philanthropist, actor, politician and motivational speaker. Among all these he considers himself simply as a reporter, and even with a retinue of seasoned staff still ventures into the field to scoop exclusives. Those who have referred to him as a workaholic are not far from the truth. Even he, himself has an oft quoted line thus “those who come from poor background cannot afford to sleep too much”.

A beacon of the Momodu family, Dele, the last of three siblings, was ‘privileged’ to lose his father at the age of 13, and was therefore sentenced to the complete tutelage of his mother, and sometimes relatives. His mother became practically his mentor, teacher  and soulmate until she passed away on May 18, 2007, two days after Dele’s 47th birthday. According to him, one of the many morals his mother, who he revered next to God, taught him, is never to despair even when times are tough. Even in her near poverty state, Dele maintained that ‘she didn’t give up on me.’

The accomplished journalist, whose first name was derived from Ayobamidele, meaning “my joy has followed me home”, is a proud 1982 graduate of the University of Ife, (now Obafemi Awolowo University, Ile-Ife) where he obtained a degree in Yoruba Language, and followed it up in 1988 with a master’s degree in English Literature.

He kicked off his professional career as a lecturer at the Oyo State College of Arts and Science in Ile-Ife, between 1982 and 1983 while serving as a corps member. He went on to become the private secretary to the former Deputy Governor of Ondo State, Chief Akin Omoboriowo, a position he held from 1983 till 1985. In 1986, he was elevated to serve the Ooni of Ife, Oba Okunade Sijuwade Olubuse II, managing his Motel Royal Limited.

Momodu is the proprietor of the no 1 celebrity journal, Ovation International Magazine, The Boss Newspaper and Ovation Television.

The Akinrogun of Gbonganland, who is also the Aare of Iwoland, has also been honoured with the Prestigious Value Leadership award by an organisation, Nigeria, which is a subsidiary of Moonlite Integrated Concept, among an avalanche of awards, honours and tags. Momodu us consistently praised for his admirable efforts, which have not gone unnoticed.

 

ADEMOLA JACKSON ADELEKE – MAY 13, 1960

Born of the Adeleke family of Ede in Osun State on May 13, 1960, Adeleke commenced his primary education at Methodist Primary School, Surulere Lagos State before he was privileged to relocate to Old Oyo State to continue his education at Nawarudeen Primary School, Ikire.

Adeleke was born Nurudeen Ademola Adeleke to a Muslim father and Nnena Esther Adeleke, an Igbo Christian mother. Like him, Adeleke’s father, Raji Ayoola Adeleke was a Senator and the Balogun of Ede land in Osun State. His father, Raji Ayoola Adeleke was also the leader of the Unity Party of Nigeria (UPN).

On completion of his primary education, he moved on to The Seventh Day Adventist Secondary School, Ede to begin his post primary schooling. In the later years however, he attended Ede Muslim Grammar School Ede, where he completed his secondary school education and subsequently relocated to the United States of America, joining his two older brothers, who were also studying there.

In the United States, he joined Jacksonville State University, Alabama, and studied Criminal Justice, with minor in Political Science.

To prove doubting Thomases, who wiped up controversies around his educational qualification, wrong, he went back to school and got enrolled at Atlanta Metropolitan State College in the United States, where he obtained a Bachelor of Science degree in Criminal Justice in 2021.

A businessman and administrator of no mean repute, Adeleke was the humble Group Executive Director at his brother’s company, Pacific Holdings Limited from 2001 to 2016, where his credible performances shot the company to enviable heights; a height it is still enjoying till date.

It is imperative to note that before he joined Pacific Holdings Limited, Senator Adeleke worked with Quicksilver Courier Company in Atlanta, Georgia, US, as a service contractor from 1985 to 1989. His dexterity to work earned him a progression in career, and he berthed as Vice President at Origin International LLC, Atlanta, Georgia, US, a flavours and fragrance manufacturing company. His meritorious stewardship lasted a period of five years, from 1990 to 1994.

Not a few has described Adeleke as the philanthropic capital of Ede, as his influence in aiding the less privileged and downtrodden remains top notch. He is a voracious believer in community development, and has not spared any expense to see that his community receives global influence.

Politically, Adeleke is a beacon of light and hard nut to crack, having remained an albatross to opposing powers and a reference point to ideal administration.

Shortly after he lost his brother, Senator Isiaka Adeleke, who died in April 2017, he contested the Osun West 2017 Senatorial by-election, emerging as the winner under the Peoples Democratic Party, where he decamped to from the All Progressives Congress (APC).

Having emerged senator, Adeleke’s political influence waxed stronger, an on July 23, 2018, he emerged as the governorship candidate of PDP in Osun State.

Adeleke ran for Osun state governorship election under the PDP against top contenders Alhaji Gboyega Oyetola of APC and Iyiola Omisore of SDP on 22 September 2018. The election was declared inconclusive by the Independent Electoral Commission (INEC) while Adeleke was leading, and a rerun slated on September 27, 2018. The candidate of the APC Oyetola was declared winner after the run-off. Adeleke protested the result describing the election as a “coup”.

Much as on March 22, 2019, the tribunal sitting in Abuja declared Adeleke the winner of the election, the Supreme Court later affirmed Gboyega Oyetola as the authentic winner of the 2018 Osun State governorship election on Friday, July 5, 2019

Popularly known as the Dancing Senator because of his penchant to joyfully react to the sounds of music, Adeleke is uncle to one of Nigeria’s popular musicians, Davido.

Governor Adeleke is married to two beautiful women. They are blessed with three children who are all entertainers. They are B-Red and Shina Rambo and a daughter, Nike Adeleke. He is the uncle of one Nigeria’s primus inter pares in entertainment, Davido.

As expected, Adeleke is moving Osun State to the greatest of heights as he promised, and many who know him agree that there are still very many more in the offing even as he navigates his political prowess to win again on August 15.

These ‘twin’ brothers have become a toast of reference. They are hardworking, philanthropic in nature, and always happy.

Yes, always happy as the smiles and dance in their gaits at all times are unmistakable.

Cheers to brotherhood!

Cheers to Ademola Adeleke and Dele Momodu!

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Koumagnon Family Pledges Unalloyed Support for Romuald Wadagni As President

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By Eric Elezuo

The Koumagnon Family and Allied Families of Seme-Kpodji, of the Republic of Benin, led by Monsieur Alberto Koumagnon, has declared their unflinching support for the candidacy of Romuald Wadagni as he steps out on Sunday to vie for the presidential seat of the Republic of Benin.

In statement of declaration, the families observed that Wadagni is propelled by a ‘vision embodied in this ambitious, realistic project, resolutely focused on the future of our country’.

The declaration is presented in full:

DECLARATION OF SUPPORT BY THE GREAT KOUMAGNON FAMILY AND ALLIED FAMILIES OF SÈMÈ-KPODJI FOR CANDIDATE ROMUALD WADAGNI

The great KOUMAGNON family and allied3 families of Sèmè-Kpodji, deeply committed to the values of peace, progress, and development, followed with particular interest the presentation, on Saturday, March 21, 2026, of the “Further Together” (Plus loin ensemble) social project by our dear candidate, President Romuald WADAGNI.

Following this important political event, and gathering on this day, 04/04/2026, we wish to express our full support for the vision embodied in this ambitious, realistic project, resolutely focused on the future of our country.

From the outset, we, descendants of the KOUMAGNON family and allied families, commend the enlightened leadership of President Patrice TALON who, faithful to his commitment to building a modern and prosperous Benin, has been able to propose to the presidential majority a competent, credible candidate who brings hope for consolidating achievements.

In this dynamic of continuity and progress, the candidacy of President Romuald WADAGNI is fully in line with the continuation of the structural reforms undertaken over several years in all sectors, particularly in infrastructure.

In this regard, we recognize and commend the many achievements of the government, especially road infrastructure, which has significantly improved mobility and living conditions for the populations of the communes of Sèmè-Kpodji and surrounding areas.

Moreover, these remarkable efforts reflect a constant determination to connect localities, stimulate economic exchanges, and sustainably strengthen the attractiveness of our territories.

Building on these achievements and firmly oriented toward the future, we are convinced of the relevance of the “Further Together” project.

Therefore, the great KOUMAGNON family and allied families of Sèmè-Kpodji give their firm, committed, and unconditional support to candidate Romuald WADAGNI, as well as to his running mate, Mrs. Mariam Chabi Talata Zimé Yérima.

In the same spirit, we call on all daughters and sons of Sèmè-Kpodji, as well as all citizens committed to peace and development in our country, Benin, to mobilize massively in support of this hopeful momentum by turning out in large numbers on April 12.

We also wish to assure our dear candidate of our commitment to mobilize widely to ensure a high voter turnout in the commune of Sèmè-Kpodji.

Together, let us continue the efforts undertaken.

Together, let us consolidate our achievements.

Together, let us go further.

Long live Benin on its path toward progress!

Long live the WADAGNI–TALATA ticket!
Thank you.

Done at Sèmè-Kpodji, on 04/04/2026

The great KOUMAGNON family and allied families

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