All roads lead to the prestigious Balmoral Centre of the Federal Palace Hotel, Victoria Island, Lagos from Friday, May 4 as a first of its kind fashion show tagged Lagos Bridal Fashion Week debuts.

The three days long specialised fashion fiesta is billed to increase local and international awareness of the Nigerian Bridal Fashion industry, increase the number of people who wear Nigerian made clothing for their wedding celebrations, Boost tourism with brides coming in from all across Africa to visit local designers, attract foreign investment in the Nigerian bridal fashion industry as well as increase global opportunities for Nigerian bridal fashion designers.

This special event is being put together by a fashion agency known as Call Her Classic (CHC) with the aim of bringing brides and grooms to-be, bridal stylists, buyers and other key stakeholders, under one roof.

Lagos Bridal Fashion Week will feature a curated lists of Pan-African bridal designers for the daily runway shows, and brands at the BFW Bridal Boutique. The boutique will house a collection of vendors retailing bridal items as well as private rooms for consultations with designers and bridal stylists.

“Bridal Fashion Week is responding to the growing demand and patronage for indigenous brands with regards to bridal fashion. This shift in narrative is welcomed as it supports local businesses and their revenue generating potential, and such  as, it should be encouraged. It is for this reason Bridal Fashion Week was created – a platform that aims to promote Africa’s finest brands as well as facilitate an environment for commerce,” the Call Her Classic team stated.

The event will also feature exhibitions, pop up stores retailing bridal fashion items while some of the exhibitors include Bridals by Ivy , Buwie fabrics, CLAN, Fuxion Trends, Donna Tyler Jewellery, Duke and Dexter, Perfect Occasion bridals , Love Tim’s, Patrick Ayanski and Honey and Cherish.

All lovers of good bridal attire are expected to participate in this colourful event.