By Timothy Edaki Photos: Ken Ehimen
It was a beehive of activities, with people coming and going, buying and selling, arriving cheerfully in their dozens and listening to cake experts at the Nigeria Cake Expo 10th anniversary, the biggest cake show in Africa themed ‘Celebration’ and hosted by the International Cake Exploration Societé (ICES), Nigeria Chapter.
The event featured varied events and fun-filled segments. It had a vendor/vending hub where buyers could connect with sellers; a tasting room where participants could try variety of cakes for their pleasure and decide to buy the merchandise; a display room filled with plethora of cakes with maker’s names and tags to get interested buyers to contact them. It also featured cake classes for those willing to be tutored in the art of cake’making at discounted fees.
Held at the prestigious Event Centre by African Shrine at Agidingbi-Alausa, Ikeja, Lagos, the event ran for two days, 3rd- 4th October, 2018 and according to the programme’s Communication Director, Mrs Amanda Sam-Wobo, the expo was designed to show Nigerians that beautiful cakes could be produced locally and there was no need to travel overseas to purchase what you could get in Nigeria.She also revealed that the event has proven once again that Nigerians are not only creative but are blessed with entrepreneurial spirit.
In her brief remark, the Country Representative of the Society, Mrs. Susan Ogunbayode, stated that the event was also to bridge the gap between cake buyers and sellers, cake experts and enthusiasts and create a forum where all and sundry could gather and exchange ideas.
Ovation International Editor, Mr. Michael Effiong, while delivering a short speech, congratulated the organizers and participants for their quest to make the event a success and pledged to support more of such events in the near future.
MC Otuetue was on ground to keep the crowd bubbling and alive as the event moved on from speeches by cake vendors to dance competitions amongst other thrilling activities.
The event had displays from some of the big names in the cake industry including IC Chimera, Tan Nhat Huong Co Ltd, Honey Suckle Cakes, Funtols, Chimex, Penmac Global Resources Ltd, PayLess, Celebrate Icing, Sugar Craft Bits and Bobs amongst others.
International Cake Exploration Societé (ICES) is one of the world’s leading cake societies. Founded about 42 years ago by Betty Jo Steinman, it was established to preserve and encourage the sugar arts and craft, and requires a membership fee of $45 to join.