Connect with us

Featured

How Toks Aruoture Created a Leading Luxury Nursery Brand in UK

Published

on

When Toks Aruoture opened The Baby Cot Shop in Chelsea, London, she was not just starting a business. She was rewriting her own story, one that began in Nigeria, crossed through the United States, and returned to the UK at rock bottom.

Long before she became the woman behind one of the UK’s most exclusive nursery brands, Toks lived a life many would describe as ordinary. Born in Nigeria and raised in a home where excellence was expected, she later moved to the UK and began working as a medical rep. It paid the bills, but it did not feed her spirit.

Then came her third child, and a request for flexible work hours that was swiftly denied. That “no” did not just close a door. It cracked open the question: What am I really meant to be doing?

She picked up a book that asked something simple: What do you do so naturally that it doesn’t even feel like work? For Toks, it was interior design. She was not the friend who needed Pinterest to style a room, she was the Pinterest board.

So she leaned in.

She enrolled in a design course and started doing interiors for residential clients. Then came a family move to the United States, and with it, a new opportunity, she bought a baby furniture boutique. That is where she found her niche: luxury nursery design.

But life does not always follow a straight path.

The 2008 recession came crashing in. Toks and her family lost everything. Pregnant with her fourth child, she returned to the UK with no savings and just $75 in her pocket. The kind of moment that forces you to choose to either retreat or rebuild.

She chose to rebuild.

She noticed something in the UK market, an absence of the kind of elegant, high-end nursery pieces she’d worked with in the U.S. With no showroom and no team, she taught herself to build a website from scratch. She worked from her flat, answered every email, managed every order, and slowly started bringing in artisans from around the world.

Read also: Muinat Kosoko takes luxury beauty to another level with ‘Mirrors Beauty’

The Baby Cot Shop was born quietly. It did not explode onto the scene, it grew, deliberately. A slow, steady rise fuelled by patience, excellence, and word-of-mouth. Celebrities came. Royals came. But for Toks, each client mattered, famous or not.

In 2021, she launched her in-house collection. And in 2025, The Baby Cot Shop entered Harrods.

Harrods.

The same woman who started with $75 was now running a luxury brand inside one of the world’s most iconic department stores.

From $75 to Harrods, Toks Aruoture did not just design a brand. She designed a new beginning.

Culled from Businessday.ng 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Featured

Supreme Court Verdict: ADC Chieftain Advises Tinubu to Kiss Aso Rock Goodbye

Published

on

By

A chieftain of the African Democratic Congress (ADC), Eze Chukwuemeka Eze, has declared that it is over for the President Bola Tinubu administration following the Supreme Court ruling that restored the David Mark-led National Working Committee (NWC) of the opposition party.

Eze, in a statement on Friday, criticized the Attorney General of the Federation, Lateef Fagbemi (SAN) and the INEC chairman, Prof Joash Amupitan, asserting that they should be ashamed for acting as obstacles to the survival of democracy in Nigeria.

He said: “The government led by President Bola Tinubu has tarnished the judiciary. Certain judges and courts are reportedly being systematically employed to undermine the leadership of political parties in anticipation of the 2027 general elections.

“Even when all seemed lost, given the recent court rulings in political cases, particularly those involving opposition parties, Thursday’s Supreme Court judgment was a divine intervention.

“We express our gratitude to God Almighty for prompting the Supreme Court to overturn that disgraceful, distorted, and anti-democratic ruling issued by the Federal High Court, the Court of Appeal, and the misguided interpretation and decision of INEC regarding our party, the ADC.”

He stressed that the time has come for Tinubu and his alleged undemocratic associates in Aso Rock to return to Lagos.

“With Thursday’s ruling saving the ADC from destruction, it is time for Tinubu to begin drafting his handover notes and prepare for his return to Lagos State,” Eze stated.

Eze advised the ADC to concentrate on its primary function as a prominent opposition party in the upcoming 2027 general elections, as that the leadership dispute has been resolved.

He emphasized that stability at the upper levels of the party will result in improved organization, clearer communication, and enhanced participation in Nigeria’s political arena.

Notably, he asserted that the ruling will add to Nigeria’s expanding collection of case laws regarding political party governance, and urged the ADC to stay focused on its objective of reclaiming power from the APC due to poor governance.

“It highlights the judiciary’s role in interpreting party constitutions and ensuring adherence, which may affect how future conflicts are resolved,” Eze stated.

He praised the panel for upholding justice, remarking that any opposing decision regarding the ADC’s alleged leadership issue would have further entangled the Judiciary in the murky waters of arbitral corruption.

“Clearly, this ruling has set the stage for cohesion, unity, stability, and effective leadership within the ADC.

“With this issue now definitively settled, even though it should not have been justiciable ab initio, as it pertains to an internal matter of a political party, we urge all our members, stakeholders, and supporters to unite behind the David Mark-led leadership of the ADC to collectively reposition the party for greater national significance, viability, and visibility,” Eze said.

Continue Reading

Featured

2027: We’re on Track, ADC Hails S’Court Ruling

Published

on

By

The African Democratic Congress (ADC) has declared that it would never be intimidated, distracted, or silenced in its push to realize a better Nigeria.

Spokesman of the ADC, Bolaji Abdullahi, said this in reaction to the Supreme Court ruling, which affirmed David Mark’s leadership of the party.

Abdullahi said the judgment has affirmed that the Mark and Rauf Aregbesola leadership of the party is legitimate.

Abdullahi said: “The African Democratic Congress (ADC) congratulates all our members and leaders across the country on today’s Supreme Court ruling which affirmed the leadership of our party under Senator David Mark as National Chairman, and Ogbeni Rauf Aregbesola as National Secretary.

“Today’s decision is a clear affirmation that our party, its structures, and its leadership under our National Chairman, Senator Mark, and our National Secretary, Ogbeni Aregbesola, are legitimate.

“We commend the five-man panel of the Supreme Court, whose unanimous judgment has today done great credit to the judiciary in our country and our political system.

“However, while we welcome this judgment, we do not mistake it for the end of the struggle. The events leading up to this moment have exposed a troubling pattern of interference, bad faith, and attempts to weaken opposition voices in Nigeria.

“Let it be clearly stated: the ADC will not be intimidated, distracted, or silenced. We remain resolute in our mission to provide Nigerians with a credible alternative.

“We therefore urge all our members, supporters, and democratic stakeholders across the country to remain vigilant.”

Continue Reading

Featured

Tinubu Appoints Bianca Ojukwu As Foreign Affairs Minister

Published

on

By

Continue Reading

Trending