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Boss Of The Week

The Award Winning Life of BUA Boss, Abdulsamad Rabiu

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By Eric Elezuo

On November 4, 2023, Africa’s accomplished industrialist and billionaire businessman, Abdulsamad Rabiu, the ebullient Chairman of BUA Group, will step out in style to be bestowed with the prestigious Leadership Excellence Awards (LEEX Awards), which he has just won as The Man of the Year.

The LEEX Awards was endorsed in 2020 by the African Union Economic, Social and Cultural Council (AU-ECOSOCC), and in 2021 by the African Union Film Institute (AFI).

The award, the fifth in a row, and organised annually by IgbereTV, recognises and honours the outstanding impacts of leaders across both the public and private sectors in Nigeria as well as promotes outstanding leaders and personalities, whose impacts have been felt in Nigeria’s political, social and economic spheres.

Abdulsamad Rabiu’s consistent climb on the ladder of success has become phenomenal. The unassuming Chairman at Bua Group has become a study in entrepreneurial discipline, craft, philanthropy and intentional sacrifice. But what can actually be said of a man, who has steadily evolved as one of Africa’s biggest investors, in fact, the biggest in the order of reckoning in Nigeria Exchange. He has graciously used his BUA Foundation and the phenomenal Abdul Samad Rabiu Africa Initiative to not only affect lives, but ensured that the people of world, especially his native Nigeria, live in defined comfort. He is Chairman/Chief Executive Officer, Bua Group, makers of quality cement, sugar among other wonderful household items.

The BUA chairperson polled a total of 568,247 votes to defeat other nominees. The polls were monitored by News Agency of Nigeria (NAN).

Rabiu’s surge in wealth can be attributed to the remarkable growth in the market value of his stake in his unified food business, BUA Foods. The company currently ranks fifth most valuable on the Nigerian Exchange as at the last month.

Additionally, Rabiu owns a 92.6-percent stake in BUA Foods, which is currently worth $3 billion, bringing the total value of his holdings to $6.01 billion.

The company reported an impressive profit growth of 77.1 percent in the first quarter of 2023, with profits rising from N22.84 billion ($47.6 million) to N4046 billion ($87.58 million).

In May 2023, Rabiu dusted South African billionaire Nicky Oppenheimer, who currently has a net worth of $8.4 billion to hit third richest man position in Africa, with $8.6 billion. Abdul Samad Rabiu’s net worth has risen by over $3.7 billion in the past year, from $4.9 billion. He is a consistent achiever.

Early in 2022, he supervised the opening of a three million metric tonnes per annum BUA Cement Sokoto Line 4 Factory or 3MPTA BUA cement, line 4 cement plant, in Sokoto, which the then president, Muhammadu Buhari, commissioned, describing him as the biggest investor in Nigeria’s northwest region.

A thoroughbred stickler to excellence, Rabiu ensured that the BUA Cement Sokoto Line 4 was built to the following specifications: three million metric tonnes per annum capacity; 6,000 TPD ILC with the highest energy efficiency and latest pollution abating equipment; 48 MW dual fuel power Plant and so on. The Line 5 is already in the works.

Rabiu’s friends and colleagues in the industry, have not minced worlds as they have described as an entrepreneur who knows his onions as well as an industrialist of importance. His continuous feature on the Forbes list of billionaires in the world,is as a result of his inclination to creating millionaires through the provision of veritable employment opportunities, with special focus on those of his northwest origin. Today, he is the third richest man in Africa, and the richest investor in Nigeria Exchange.

THE INVINCIBLE ABDULSAMAD RABIU

Born August 4, 1960, in Kano, to one of Nigeria’s foremost industrialists in the 1970s and 1980s, Khalifah Isyaku Rabiu, Abdul Samad Isyaku Rabiu CON is a perfect combination of many things in one.

It was in his native Kano that he kick started his academic pursuit, carousing through elementary education with ease as a gifted child, and obtained his First School Leaving Certificate. He was later admitted into the Federal Government College, Kano, where he had his secondary education, and gradually with honours.

With a combination of fate, brilliance and determination, Abdulsamad was catapulted to Capital University in Columbus, Ohio, where he studiously studied Economics, and acquired his tertiary education before returning to Nigeria, all before his 24th birthday, to oversee his family business. He was that much sort after, and highly brilliant, and considered capable of holding fort for his father, who was being detained by the administration of General Muhammadu Buhari over matters concerning import duties.

In 1988, just after learning the ropes of entrepreneurial excellence, Abdul Samad Rabiu established BUA International Limited, for the sole purpose of commodity trading. The company followed after the footsteps of his father, and imported rice, edible oil, flour, and iron and steel.

In 1990, having exhibited the character worthy of a world class entrepreneur, and the ability to execute classical projects, Rabiu’s BUA was invited by the government, which owned Delta Steel Company to supply its raw materials in exchange for finished products. This provided a much-needed leverage for the young company, and consequently expanded further into steel, producing billets, importing iron ore, and constructing multiple rolling mills in Nigeria.

Rabiu’s dexterity showed further a few years later, when the company acquired Nigerian Oil Mills Limited, the largest edible oil processing company in Nigeria, and there erupted the company’s and BUA’s influence and care over the people in the provision of affordable edible oil. His passion to see people excel in comfort has continued to make him churn out one great tiding after another, and endearing him in the hearts of the generality of the public.

A man with a vision for tomorrow, Rabiu, in 2005, started two flour-milling plants, in Lagos and in Kano, and by 2008, had broken an eight-year monopoly in the Nigerian sugar industry by commissioning the second-largest sugar refinery in sub-Saharan Africa. This was a feat only a bravest of hearts could wroth. As a result, in 2009 the company went on to acquire a controlling stake in a publicly-listed Cement Company in Northern Nigeria and began to construct a $900 million cement plant in Edo State, completing it in early 2015. Rabiu’s passion for expansion is unequalled.

BUA Group has since concentrated and excelled in manufacturing, infrastructure and agriculture and producing a revenue in excess of $2.5 billion. This is in addition to being the chairman of the Bank of Industry (BOI).

The Group, in 2019, announced plans to merge its privately owned Obu Cement with the publicly traded Cement Company of Northern Nigeria Plc (CCNN), to create Nigeria’s second largest cement producer thereby consolidating the grip on the cement market and breaking its monopolistic status.

It is worthy of note that Cement Company of Northern Nigeria PLC in which Rabiu owned more than 97% was producing two million metric tons of cement per annum (Mtpa) while Obu Cement has an annual production capacity of 6Mtpa. The move is in line with the company’s resolve to deepen the Nigerian capital markets and enhance the growth of the cement industry.

Rabiu’s expansion strides cannot be complete without a mention of his extraordinary philanthropic gestures.

In April 2020, he made a whopping donation towards the fight to contain the spread of the Coronavirus pandemic presently ravaging the country.

In a letter dated April 24, 2020, he personally signed and addressed to The Presidential Task Force on COVID-19, the billionaire businessman, congratulated the duo of the Task Force and the Nigeria Centre for Disease Control (NCDC) for doing a good job while observing that much as so much has been done, there was still need to do a lot more, as the disease continued to make inroads into many parts of the country, especially Lagos and Kano states.

“I view with deep concern, the increased rate of spread of the Coronavirus, especially in Kano and Lagos states despite concerted collective efforts to curb the spread and effects of the virus in Nigeria,” he said.

With sincere reference to ‘what is going on, especially in Kano at the moment’ the philanthropist, who had earlier donated N1 billion to the private sector led CACOVID and other states, announced the release of another N3.3 billion ‘grant to the working group made up of the Presidential Task Force, NCDC and other stakeholders in equipping two existing permanent facilities in Kano and Lagos states’.

He said: “To this end, I am immediately committing and making available – through the Bua Foundation two grants of Two Billion Naira for the Kano-based intervention and One Billion Naira for Lagos State being the two epicentres of this virus in Nigeria.”

Rabiu also informed that “a sum of N300 million will also be made available immediately in cash to the Presidential Task Force to assist with logistical and operational activities of the taskforce. This grant is in addition to BUA’s earlier contributions to the private sector led CA-COVID coalition and donations to other states.”

Rabiu’s BUA had in March through a confirmed funds transfer to the COVID-19 relief fund account with the Central Bank of Nigeria redeemed its pledge of N1billion ($2.6m) to the fight against COVID-19. In addition, the company also announced another donation of N300 million to Sokoto, Edo and Ogun States to assist in galvanizing a coordinated response and adequate preparedness in the fight against the COVID-19 pandemic in this states. The donations to Sokoto and Edo States were on behalf of its Cement subsidiary, BUA Cement which has its major operations in those states whilst Ogun was also selected as a beneficiary due to its proximity to Lagos which had been the epicenter of the virus in Nigeria.

In total, Rabiu and his group donated N4.6 billion to the fight against the dreaded pandemic in a addition to other incentives, making them the single highest donor as at date.

Rabiu has constantly used his BUA Foundation for his philanthropic activities. Some of them include the construction of a 7,000-square-meter paediatric ward at the Aminu Kano Teaching Hospital and the construction of the Centre for Islamic Studies at Bayero University Kano amongst several others.

He is known to have signed several major deals with French companies in recent times, from Axens as technical partner to his new refinery, to a 300tn plasterboard factory deal with French construction giant St Gobain. He followed it up with listing a segment of his business empire on the Lagos Stock Exchange.

In June 2021 therefore, when French President Emmanuel Macron inaugurated the France-Nigeria Business Council, a private sector initiative to enhance business relations between the two countries, Abdul Samad Rabiu, was appointed its inaugural President. He had earlier been appointed Chairman of the France Nigeria Investment Club. These appointments drew encomiums from high places including President Muhammadu Buhari.

The BUA founder recently came to the aid of the Nigerian educational system with a 5.5 billion naira grant for infrastructural development to 22 universities and other tertiary institutions. The grant came under the ASR Tertiary Education Grants Scheme.

Practically every woman’s dream, Abdul Samad is married to his beautiful wife, and they are blessed with children, among whom are Isyaku Rabiu, Junaid Rabiu, Rukkayah Rania Rabiu and Khadijah Rabiu. He has 42 siblings including Nafiu Rabiu and Rabiu Rabiu, the chairman of IRS Airlines.

Rabiu’s abilities are compared only with the best. He is a force to reckon with in the field of enterprise and human capacity building. He is quite a gift to Nigeria, and the world.

Attesting to Rabiu’s business ingenuity is not rocket science. Here is a man, who has taken his family-business practically to the next generation. It is a feat of no mean value considering that he is thriving in a country where businesses die with their founding fathers.

Once again, congratulations sir, and wishing you many more grounds to conquer.

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Boss Of The Week

Meet Gen Chinedu Nnebeife, the Brain Behind OyoRescue

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By Eric Elezuo

One man has remained at the centre of attraction as the intelligence-based rescue of the Oyo students and teachers continue to trend. He is Major General Chinedu Ralph Nnebeife, the General Officer Commanding 2 Division of the Nigerian Army, Ibadan; one of the major strategic military formations in the country.

The efforts of General Nnebeife and his team did not only heighten their personality as individuals, but further buttresses the Military’s role in tackling the menace of insecurity across the country.

The rescue operation, which culminated in the safe return of 44 schoolchildren and teachers, has been widely celebrated by Nigerians and has further cemented the reputation of the senior military officer as an accomplished and result-oriented commander, a writer Ken Chukwudi Raph wrote.

A Proud Son of Anambra

Major General Chinedu Ralph Nnebeife hails from Umuogbu village in Awka, the capital of Anambra state.

For many indigenes of the state, the latest successful operation coordinated by the General has become another source of pride, as one of their own continues to distinguish himself in the service of the nation.

Over the years, Anambra state has produced many distinguished military officers, public servants and professionals who have contributed immensely to national development, and Major General Nnebeife’s accomplishments have added another illustrious chapter to that rich history.

Those who know him describe him as a calm, disciplined and thoroughbred officer whose leadership style is defined by professionalism, courage and dedication to duty.

Distinguished Military Career

The journey to becoming a two-star General in the Nigerian Army is never an easy one.

It is a path that requires years of hard work, discipline, sacrifice and exemplary service.

Major General Nnebeife’s rise through the ranks of the Nigerian Army reflects his commitment to excellence and his ability to deliver results in every assignment entrusted to him.

Throughout his military career, he has served in various operational and command positions, earning the respect of both his superiors and subordinates.

His appointments over the years have exposed him to different security challenges across the country, equipping him with the experience and expertise needed to handle complex military operations.

It is this wealth of experience that many observers believe played a key role in the successful rescue of the Oyo pupils and their teachers.

Coordinating a Complex Rescue Mission

Kidnapping has become one of the major security challenges confronting many parts of Nigeria.

The abduction of schoolchildren, in particular, often creates fear and anxiety among parents and communities.

Therefore, the successful rescue of the Oyo schoolchildren and their teachers without loss of lives represents a significant achievement.

Military sources said the operation involved extensive intelligence gathering, strategic planning and coordination among various security agencies.

As the General Officer Commanding the 2 Division, Major General Nnebeife was at the centre of the operation, coordinating efforts that eventually led to the safe rescue of the victims.

The feat has attracted commendation from various quarters, with many Nigerians praising the professionalism displayed by the military personnel involved in the operation.

Previous Rescue Operations

The latest rescue mission is not the first time Major General Nnebeife has been associated with successful operations against criminal elements.

During one of his previous assignments in Kwara State, he reportedly led an operation that resulted in the rescue of several kidnapped victims.

The operation further strengthened his reputation as an officer capable of handling difficult assignments and producing positive outcomes.

Security experts have often noted that effective military leadership is crucial in addressing the country’s security challenges, and officers such as Major General Nnebeife continue to demonstrate the importance of experience, intelligence and strategic planning in combating criminality.

Commitment to National Service

Beyond the commendations and accolades, Major General Nnebeife’s achievements underscore the sacrifices made daily by members of the Nigerian Armed Forces in protecting the country’s territorial integrity and safeguarding lives and property.

Military personnel often operate under difficult and dangerous conditions, sometimes risking their own lives to ensure the safety of ordinary citizens.

The successful rescue of the Oyo pupils and teachers serves as another reminder of the commitment and dedication of Nigeria’s security forces.

For the Anambra-born General, the latest achievement is another milestone in a distinguished career devoted to national service and the pursuit of peace and security.

A source of inspiration

As congratulatory messages continue to pour in from different parts of the country, many have offered prayers for God’s continued guidance, protection and wisdom for the senior military officer.

They have also expressed hope that he will continue to excel in his responsibilities and attain even greater heights in his military career.

For many young Nigerians, especially those from Anambra State, Major General Chinedu Ralph Nnebeife’s story serves as an inspiration and a testament to the rewards of discipline, hard work and dedicated service to the nation.

His role in coordinating the rescue of the Oyo school pupils and teachers has not only brought relief to the affected families but has also further enhanced his reputation as one of the Nigerian Army’s finest officers and a worthy ambassador of Anambra State and Nigeria at large.

The entire nation stands in obeisance of the seasoned military officer, and wish the military continous success in its onslaught against terrorism, banditry as well as internal and external insurrection.

Congratulations General Nnebeife!!!

Additional information: Blueprint

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Boss Of The Week

Fashion Icon, Eniafe Momodu, Joins Berlin Contemporary Jury

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By Eric Elezuo

The appointment of fast rising world’s fashion influencer, Eniafe Momodu, into the Berlin Contemporary Jury, did not come as a surprise to as many that know the charisma and talent the young fashion enthusiast is endowed it. This is coupled with the landmark achievements that have trailed him in the pursuit of his chosen profession.

Eniafe is widely regarded as one of the most respected young figures in African fashion, whose work spans creative direction, image making, editorial development, cultural research, and brand strategy.

Sired by one of world’s leading journalists, Aare Dele Momodu, arguably the most influential and famous DELE in Africa, Eniafe has completely carved a strong niche for himself, taking a deep dive into the world of self awareness.

From a very young age, Eniafe had exuded style, composure, elegance and the flair to ‘look good’ at all times. His signature large bourbon attires, that was privately original, created distinct visibility for the young man, who continually has success as his motivating slogan. And success he has achieved in such a brief 28 years period.

Fondly referred to as ‘My Twin’ by his dotting father, Eniafe has continued to not only uplift the Momodu brand, but continually project the image of Nigeria and Africa in the brightest of colours.

Eniafe’s appointment reflects his growing influence as a creative strategist, producer, photographer, writer, and cultural commentator whose work has helped shape contemporary conversations around African fashion and its global impact. Recognised by platforms like Vogue Magazine and ESSENCE as a leading voice in the industry, he has built a reputation for bridging fashion, culture, research, and storytelling across international markets.

“It’s been an incredible process serving on the jury,” said Momodu. “The jury selection this season includes designers from Asia, Europe, Africa and America. I think this really underscores the German Fashion Council’s commitment to celebrating design talents from all over the world.”

More so, his appointment places the Nigerian creative among the industry leaders responsible for selecting and supporting emerging fashion talent.

The programme, one of Europe’s leading fashion development initiatives, awarded €25,000 grants to 19 winning concepts this season. Among the selected designers were Nigerian brands Orange Culture and Fruché, alongside talents from Europe, Asia, Africa, and the Americas.

Momodu described the selection as a reflection of the German Fashion Council’s commitment to celebrating design talent from around the world, further highlighting the growing presence of African voices in global fashion decision-making.

A PEEP INTO DESCRIPTIONS OF ENIAFE MOMODU BY FASUION MEDIA

In January 2022, Vogue captured the growing influence of Eniafe Momodu, through its reporter, Vincent Desmond, in story titled: Eniafe Momodu’s Style Shows the Extravagance of Men’s Fashion in Nigeria, as follows:

There’s a changing of the guard in fashion and culture. Gen-Z creators are pushing the conversation forward in ways both awe-inspiring and audacious. Our latest project, Youthquake, invites you to discover how these artists, musicians, actors, designers, and models are radically reimagining the future.

Where elsewhere men may shy from colorful fabrics and oversized dramatic silhouettes, in Lagos, Nigeria, they wear them as a symbol of wealth and great personal style. Each fashion week, you’ll see these men dressed in their best eye-catching prints, dramatic arm details, and flowing bodices, determined to outshine everyone else on the street style scene. Among this group is Eniafe Momodu, standing out and dominating over the rest not just in height—he stands at a towering 6’6’’—but also with one of the best looks.

Within the last two years, Momodu, a graduate of the University of Leeds who currently works as a photographer, producer, and writer, has become one of Lagos’s most recognizable Gen-Z style icons with over 24,000 Instagram followers. Momodu has brought to life campaigns and productions for companies like Arise Fashion Week, Alara, and Ebony Life, and has also been a host for his own projects, like New World Brunch. His custom green aso-oke and gazar silk agbada from Fruche, which he wore to the last Lagos Fashion Week in November, was lauded by many publications, including Vogue, as one of the best looks from the event. To attend Lagos Is Burning, a ballroom-inspired party, he wore custom-made all-black robes, which, in his words, channeled “Andre Leon Talley, Billy Porter, and Dominique Jackson.”

“My style is often described as grand, larger-than-life, and reminiscent of André Leon Talley.” Eniafe Momodu says from Dubai. But that extravagance belies his core fashion philosophy. “My typical silhouette involves something long and free-flowing,” he says. “There’s a certain ease of movement that I try to convey through my style, which also speaks to my personality. I don’t subscribe to the belief that fashion is pain. Comfort can be very stylish. For me, what I wear isn’t really about how I look. I’m far more concerned with the message behind what I’m wearing. I always think deeply about what a garment says about me, but also what it says about culture, gender, sustainability, and other facets of our society.”

Despite being a fashion capital, Lagos stores offer limited options for plus-size customers, particularly from the ready-to-wear brands. Plus-size outfits are often double or triple the price for the same outfit in a smaller size. Momodu has often faced this struggle and instead relies on easily accessible tailors in Nigeria to create his custom wardrobe. It’s a process with less hassle, but still not ideal.

“I would not describe fashion in Lagos as particularly size inclusive,” Momodu says. “However, thanks to the prominent bespoke culture in Lagos, the ready-to-wear industry and its shortcomings do not have as totalitarian an influence on our clothing as they do in other parts of the world. People here regularly turn to the made-to-measure industry and employ local tailors to create clothing for special occasions like weddings, funerals, and birthdays, as well as for their day-to-day traditional attire.” The caftans that Momodu has become known for are mostly made-to-measure by his favorite tailor (the two have a collaborative relationship and Momodu will send fabrics to him). He describes the process as many Nigerians would: Tailors rarely stick to deadlines, but they always get the job done well.

The easy access to tailors and bespoke fashion isn’t the only thing Momodu is grateful for as a stylish man living in Lagos. He considers himself lucky to have access to the culture and history that surround him in Lagos. The creative scene and the never-ending supply of fashion inspiration fuel his storytelling as a creator.

“In Lagos, we are privileged to have access to such a rich and vibrant cultural history. As a creative, you can find inspiration everywhere you look,” Momodu says. “When it comes to prints, patterns, textiles, and color combinations, we have centuries worth of references to choose from. At its core, Nigeria is a melting pot of different cultures and influences, so local designers and artisans can draw from aspects of Nigerian culture without becoming homogenous.”

In August 2025, prestigious lifestyle and fashion magazine, ESSENCE, through Ugonnaora Owoh, wrote the following on an encounter with Eniafe Momodu with the topic, How One Of Nigeria’s Most Influential Style Icons Eniafe Momodu Is Crafting His Own Style Legacy

When I finally catch up with Eniafe Momodu, it’s in person at the Nordic Hotel in the middle of Lagos’ bustling suburbs, which Momodu has been calling home for the past week while working on some projects. Our conversation commences as we share thoughts on the recent Met Gala. He lights up as we unpack and undress this year’s theme, “Superfine: Tailoring Black Style.” It’s a lighthearted conversation, but he speaks with the clarity and authority that you would expect from Nigeria’s most prolific cultural dandy.

Momodu, a producer, photographer, writer, and entrepreneur is one of the most notable, young forces in African fashion. At just 27 years old, his creative repertoire is impressive. Born in London to a journalist father and an accountant mother, he describes his childhood as ridden with the characteristics of a multi-hyphenate. He was a precocious child whose earliest memories were shaped by his love of music and literature.

Momodu’s eccentric style has propelled his status as one of Lagos’ highly stylish individuals. Characterized by colorful garments and long-flowing silhouettes, his signature style has been replicated by many. Growing up tall and large, fashion to him was originally about concealment. His mother would dress him in clothes aimed at making him blend in and stand out as little as possible. The global pandemic and subsequent #EndSARS protests spurred his return to Lagos (having left at 16 to complete his studies in the UK), which led him to craft a new style identity.

At 11, he tells me he stumbled across an old digital camera, which instantly sparked a long-term relationship with photography and filmmaking. Throughout his early teens, he would capture candid moments of his family and friends at school. At 14, advised by a cousin to pursue photography more seriously, Eniafe approached his dad asking if he could buy him a professional camera. “I was lucky to be a second-generation creative,” he says. “My dad always encouraged my creative interests, but he was also a stubborn believer in academia.” Momudu explains that when he asked his father if he could buy a professional camera he declared he would if he received all A’s on his next report card. He notes that he doesn’t recall ever studying harder–however, he ended up receiving all A’s–and his camera was gifted by his father several weeks later.

That Nikon DSLR camera ushered in a new era for a young Eniafe, who quickly adopted photo-sharing apps like Instagram and Tumblr, becoming his secondary school’s de facto student photographer and yearbook editor shortly after. When Venus and Serena Williams visited Lagos in 2012 and hosted an inter-school tennis tournament, he was the youngest photographer granted access to document the showdown. 

“I was able to see that there was a real power in photography. Being able to document specific moments, whether they were intimate or big, and seeing the joy in people’s faces as they relive moments you’ve captured. Not to mention the access it gives you. This was before everyone was a photographer and could take high-quality pictures from their phones. It was a superpower back then,” he tells ESSENCE.

Eniafe’s image continues to loom large, and it can be imagined how much more of a great achievement he is poised to bring to the table in the coming years.

A hearty congratulations to the fashion icon!

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Boss Of The Week

Professor Abiodun Adeniyi: An Epitome of Leadership, Scholarship and Media Entrepreneurship

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By Adeoye Inioluwa

Professor Abiodun Adeniyi is a distinguished Nigerian media scholar, journalist, and academic leader whose career reflects a rare blend of professional journalism, rigorous scholarship, and institutional administration.

He currently serves as the Vice Chancellor of Baze University, Abuja, where he provides strategic academic leadership focused on innovation, excellence, and the advancement of higher education.

His academic foundation was laid at Ahmadu Bello University, Zaria, where he earned a Bachelor’s degree in Sociology. He furthered his professional training in journalism at the International Institute of Journalism, Abuja, before proceeding on the prestigious Chevening Scholarship to the University of Leeds, United Kingdom. There, he obtained a Master’s degree in International Communications and later completed a Doctor of Philosophy (PhD) in Communication Studies, with research that explored internet-mediated communication among Nigerians in the diaspora.

Before transitioning fully into academia, Professor Adeniyi built a solid career in journalism. He worked with Today Newspapers and later spent over a decade at The Guardian, where he distinguished himself as a reporter and editor covering politics, governance, and national affairs.

His years in the newsroom not only shaped his understanding of media practice but also grounded his later academic work in real-world experience.

Following his doctoral studies, he returned to Nigeria and briefly served as a Communications Consultant on the World Bank-supported Economic Reform and Governance Project at the Bureau of Public Procurement.
He later established Witswords Consults Limited, where he offered strategic communication advisory services to public and private sector institutions.

At Baze University, Professor Adeniyi has played a central role in academic development and institutional growth. Over the years, he has served in several capacities, including Head of Department of Mass Communication, Deputy Dean, Dean of the School of Postgraduate Studies, University Orator, Registrar, and ultimately Vice Chancellor.

He is widely recognized as one of the pioneering figures in strengthening postgraduate education and communication studies within the institution.

An accomplished scholar, his research interests span strategic communication, journalism studies, political communication, media and governance, diaspora and migration studies, and digital media. He has authored and co-authored scholarly works published in reputable outlets and has contributed to advancing discourse on media, democracy, identity, and communication in contemporary society.

Beyond academia, Professor Adeniyi has maintained active engagement in public discourse through consulting, research collaborations, and policy-related advisory work. He has worked with international development partners, including organisations such as the World Bank, European Union, USAID, and the International Organization for Migration, among others. His expertise has also been sought in media commentary, public lectures, and intellectual forums across Nigeria and beyond.
Colleagues and observers often describe him as a “public intellectual” whose work bridges the gap between theory and practice.

His contributions reflect a consistent commitment to ethical journalism, critical inquiry, and the role of communication in strengthening democratic governance and civic engagement.

Professor Abiodun Adeniyi stands today as one of Nigeria’s notable academic voices in media and communication studies. He is an intellectual whose career continues to demonstrate the enduring relevance of scholarship in shaping society, policy, and public understanding.

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