Grammy Nominee, Asake and velvety-voiced singer, Chike were the major highlights of a wonderful evening of fun and laughter when proudly Nigerian telecommunications company, Globacom launched its new marketing campaign dubbed “Powering Ambition”

Hosted at the Eko Convention Centre, the event aptly titled “An Evening With Glo” showcased Globacom’s 20 year-track record of innovation and impact, while bringing to fore the company’s consistent introduction of product and services aimed at customer satisfaction while demonstrating that it is possible for a Nigerian company to be true innovators, world class and a giant in its own space.

Throughout the classy and colourful evening, that sense of Globacom’s quest to always encourage excellence was evoked in terms of the experience of guests.

From the heavenly walkway, to the lovely cocktail area, the captivating decor to the first-rate entertainment. Each aspect was well-orchestrated and choreographed to leave an indelible memory in the hearts of guests.

The essence of the occasion was well captured by Globacom’s Chairman, Dr Mike Adenuga Jr, who noted that “We are creating a world of limitless opportunities for the millions we serve.”

Dr Adenuga’s hands-on approach to the growth trajectory of the company was then affirmed by Globacom’s Executive Vice Chairman, Mrs Bella Disu in her welcome address

According to her “This event is special for many reasons, one being that Globacom celebrated its 20th anniversary this past August. We’re incredibly proud of this feat, which symbolises two decades of our commitment to excellent service delivery, quality, innovation, and outstanding communication strategies. This remarkable journey and the heights we’ve reached are all thanks to the visionary leadership and tenacity of our founder and Chairman, Dr Mike Adenuga Jr.

“Tonight, we are thrilled to unveil a new communication direction that focuses more on powering and driving ambition, while ensuring success for our existing and future customers. These creative campaigns will undoubtedly inspire accolades for our hardworking Marketing Communications team. They deserve it, but I’ll let you in on a secret – The creative genius steering us and whipping up most of these ideas is none other than the great guru himself, our Chairman, Dr Mike Adenuga Jr. I’m not sure he would have wanted me to share that, but after 20 years of his creative direction, I think it’s fair to let the cat out of the bag!”
She also used the opportunity to thank partners and stakeholders whose contributions have been essential to Globacom’s success story over the past two decades. While expressing her optimism of what the is to come in the future.

“We are excited about the next 20 years of serving our customers by pre-empting and fulfilling their needs in ways that help them achieve their ambitions. We count on you all to be by our side as we write tomorrow’s success stories.”

Explaining further on the new marketing communications campaign, the company noted “one thread holds together the achievements of the past, the wins of the present and the aspirations of the future: Ambition. Ambition is what has brought us this far, and ambition is what will take us farther. This is true, not only for Glo, but the entire world.

Indeed, Globacom has been driven by an ambitious streak to provide qualitative and excellent products and services to Nigerians, that is why till date, it has a bag full of firsts to its credit. It is this history of achievements that has given birth to the new campaign which is centered on preaching what it has practiced in the last 20 years: Powering Ambition.

To mark this auspicious occasion, the spectacular evening was hosted to inspire Nigerians and its other customers and subscribers worldwide -and it did not disappoint. There was an air of electric anticipation.

From the green carpet where Tobi Bakre and Tope Olowoniran were in charge, interviewing guests and setting the tone for the day, to the event compere, stand-up comedian, Gordons, who was at his hilarious best, churning out off-the-cuff jokes, interacting with guests and putting everyone in stitches with laughter.

Then to the performers! Beejay Sax put everyone in the right mood for the evening when the popular saxophonist reeled out a medley of christian, secular and African tunes that thrilled many in the audience.
Chike too was on point. He worked the audience up steadily with his repertoire of love songs and hit a crescendo before exiting the stage. The star of the night was Asake. He sparkled like a zillion stars.
Showing his craft as an artiste who has excited audiences and filled venues across the globe, he made a grand entrance with his multiple award-breaking song, “Lonely At The Top.”

Of course the audience was on its feet and many who were earlier looking prim and proper on their seat, rushed to the front of the stage. During his pulsating performance, Asake engaged the audience by allowing them sing-along to choruses of his hit numbers, came up-close and personal by dancing into the audience and generally working them into a musical frenzy before leaving with a bang!

That was not all, the hotel’s chefs prepared a feast that tantalized the taste buds of all in attendance, and the aroma wafted through the air, adding to the festive ambiance.

According to Glo, the event was aimed at showing that “When the ambitions of Nigerians thrive, Nigeria too rises to the heights of its ambitions. And because Nigeria’s unlimited potential is forged in the unlimited ambition of the unwavering Nigerian spirit.It is only right that Nigeria’s one and only Unlimited Network is at the heart and forefront of Powering the Ambition of our great country.

“Ambition makes people get up every day. Ambition makes us start families, build new dreams against all odds, build ideas into businesses and make immeasurable sacrifices. That is why at Glo. Powering Ambition is much more than just a premise, it is a promise. A promise to keep you above the curve in all manner of ways”

Without a shadow of doubt, “An Evening With Glo” was a tapestry of joy and a celebration that showcased just a few of the extraordinary talents that abound in Nigeria.

The evening was not only all about food, drinks and entertainment, four customers also smiled home with goodies from Globacom. They were lucky winners of Lagos-London-Lagos business class tickets.

By Eric Elezuo

Powering ambition is not a premise, it’s a promise, happens to be the catchphrase as communication giant, Globacom, embarked on a no holds barred activities to mark it’s 20th anniversary, with the sole aim of unveiling new communication direction for its operation.

Revered as a leveler in the telecommunications operations in Africa, especially in Nigeria, Glo’s influence precedes it, and with the newfound direction in signing most Nigerian entertainers and celebrities, it has become not only the network to beat, but the network of choice.

Consequently, on November 25, the mega company, under the leadership of Africa’s top liquid billionaire, Michael Adenuga, rolled out the drums to give Nigerians a show of a lifetime at the Eko Hotel and Suites. The much talk about shindig featured superstars of the entertainment industry, including the wave making Asake, whose ‘Lonely at the Top’ is sitting pretty atop most charts, and buga master, Kizz Daniel.

Other artists featured were Chike, Gordons and Tobi Bakare.

In electrifying displays, the artists gave the guests a time of their lives, keeping them on the feet, and swinging to and from to uncorruptible rhythm of originality flow from the sounds and steps of the mega stars.

The major highlight of the evening with GLO was the raffle draw, which saw a good number of Nigerians winning first class tickets of Lagos to London round trip.

It is worthy knowing that GLO, since 2003, when it officially kickstarted operations after a few summourtable hiccups, the company has remained in the forefront pioneering and powering the healthy ambitions of not a few Nigerians with the latest in their long list of sign-ons being Asake, Kizz Daniel and Chike.

Others artists, sportsmen and entertainment buffs under the GLO being continuously powered to their ambitions are boxing superstar, Anthony Joshua, hurdles queen, Tobi Amusan, comedian Gordons, actor Tobi Bakare and a host of others.

Globacom has always been associated with the development of the Nigerian music industry, since its inception, from its involvement with Nollywood and leading Nigerian music talents to the sponsorship of music shows such as Rock ‘n’ Rule, GloNaija Sings, Laffta Fest, and  the world’s number one music singing talent reality TV show, X Factor. Others are Slide and Bounce concert, an entertainment tour which went round all the Geo-political zones of the country as well as Glo mega Music show, another platform through which Globacom entertains and delights Nigerians.

These programmes are meant to discover and help nurture budding talents. The company also supports the movie industry in Nigeria (Nollywood) and in Ghana (Ghollywood). Many of the actors and actresses in both countries have been chosen as Glo Ambassadors, thus projecting the continent in a refreshing light through African movies.

Globacom brought the world’s biggest dance reality show, Battle of the Year, to Nigeria. The winners in seven different categories went home with mega millions in cash, space wagon , and also bagged an opportunity to represent at the global edition of the competition.

Indeed, no corporate organization has had the kind of assemblage of entertainment heavyweights as it brand ambassadors as Globacom. All through the years, the cream of the country’s musicians, footballers, actors and comedians have either been signed on as brand ambassadors or featured in the company’s television commercials. The long list includes veterans such as late Osita Osadebe, late Oliver d’Coque, King Sunny Ade, Ebenezar Obey, Nelly Uchendu, Mikel Obi, Victor Moses, Osaze Odemwingie  and Emmanuel Emenike. Others are MI Abaga, D’Banj, PSquare, Rita Dominic, Ini Edo, Flavour, Wizkid, Davido, Basketmouth, Gordons, I go Dye, Juliet Ibrahim, Matter Ankomah, Joselyn Dumas, Michael Essien, former World Heavyweight Boxing Champion, Anthony Joshua and track queen, Tobi Amusan.

GLO has also powered cultural engagements across the country, the latest being the recently concluded Ofala festival in Anambra State. Others include Ojude Oba in Ijebu-Ode, Lisabi in Abeokuta, Imeori in Abiriba, Oru – Owerri in Imo state, Afia- Orlu In Nnewi, Abia –Ugwa in Isialangwa in Abia State and counting.

The list of GLO’s phenomenal impact in powering ambitions to fruition remains inexhaustible, and continues to grow on a daily basis.

A game hanger, and originator of many firsts, GLO is reputed as the following based on words reported by the firm:

“Since inception in 2003, Globacom has been true to  its resolve to provide world-class communications and digital services through constant deployment of latest technologies in line with the corporate promise to build a robust ICT network infrastructure that would consistently deliver value to its esteemed customers.

“Glo has been at the forefront of revolutionary changes in the telecommunication sector in Nigeria. It crashed the cost of acquiring SIM cards in the country from about N25,000 to just about N200. The network also disappointed bookmakers as it launched operations on a Per Second Billing platform, a feat others had described as impossible to achieve until another five years.

“Prominent among the innovations Glo pioneered in Nigeria are Blackberry, Multimedia Messaging Service (MMS), Magic Plus, Glo Direct, Glo Fonepals, Africhat, Glo Mobile Internet, GloFleetmanager, M-Banking and Glo Mobile Office. Glo was also the first to launch 2.5G, 3G and 4G LTE networks. It also singlehandedly built an international submarine cable, Glo 1 to connect West Africa directly to the United Kingdom and the rest of the world. It also connects 12 nations in the West African sub region, including some of them that are landlocked.

“Glo1 is credited with crashing the cost of internet services and is today the preferred cable system by global OTT providers. It connects thousands of kilometres of national fibre to all parts of Nigeria.”

GLO is a force to reckon, and that’s difficult to behold.

This week, Cable News Network (CNN) top rated show, African Voices Playmakers, sponsored by digital services company Globacom, will explore the unique journey of success of two foremost chefs from Republic of Benin and Mauritius. The chefs are Georgiana Viou from Benin Republic and Ayushi “Chef Yu” Gooroochurn from Mauritius.

46-year-old Georgiana Viou, a mother of three, comes from a multi ethnic childhood in Benin. Earlier, Viou emigrated from the Republic of Benin to Paris, France, with the aim of becoming an interpreter, by a stroke of luck, however, she found herself working in the culinary arena.

Everything started with the culinary prize; “Le Taittinger des Cordons Bleus” in 2009. Shortly after that she landed by chance in the first edition of Masterchef France in 2010 in which she was a finalist. This was followed by a passage in Paris at Sarah and Sylvain Sendra’s Michelin Star restaurant, and at Hissa Takeushi.

By 2023 her skills had attracted so much attention that Michelin Guide, the bible of gastronomy, awarded her a star for her cuisine at “Rouge,” a restaurant in the southwestern French city of Nimes.  The Michelin star was bestowed on her in recognition of her “singular cuisine … celebrating her Mediterranean environment and Benin roots.”

Ayushi Gooroochurn on the other hand   is the Executive Chef at the Constance Belle Mare Plage Hotel in Mauritius. For the 34-year-old cooking comes naturally. As a result of her dexterity, Ayushi, popularly called Chef Yu, and her team have been awarded certificates of appreciation for their masterpiece culinary presentations.

African Voices Playmakers will be aired on Saturday at 8.30 a.m. Repeats will air the same day at 2.00 p.m. and on Sunday at 4.30 a.m., 7.00 p.m. and Monday at 4.00 a.m. The same edition will be repeated on Saturday, next week at  8.30 a.m., 12 noon, on Sunday at 4.30 a.m., 7.00 p.m. and on Monday at 4.00 a.m.