By Joel Popoola
Here’s an exploration of the best places in Africa to do business, and they are not necessarily the first countries you might think of.
When we talk about the best places in Africa to do business, all too often we focus exclusively on the continent’s most established economies – South Africa, Nigeria, Egypt and Kenya. And as a proud Nigerian I am as guilty as that as anyone!
Which is why new research into the most tradable countries in Africa is quite so interesting – some of the best places in the continent to do business are not necessarily the ones you’re thinking of.
The latest African Trade Barometer, produced by Standard Bank – one of Africa’s biggest – suggests that British businesses should in fact be taking a closer look at Tanzania, Uganda, Zambia and even Angola.
The survey ranks nations on economic stability, governance, infrastructure and trade openness – using both quantitative data and a comprehensive survey of businesses of all sizes from across Africa.
Result show Namibia, Uganda and Angola competing with more established economies such as Ghana and South Africa when it comes to tradability, with Tanzania praised for its government support for trading activities – based around President Hassan’s efforts to engage world leaders and develop its international relations – Uganda for its export and import prospects, and Angola for its infrastructure and ease of trade with foreign markets. Angola’s booming chemicals and processing sector in particular seems to be taking advantage of global trading constraints.
Zambia is rated highly for its improved economic stability, no doubt the impact of a relatively new government’s approach to the economy – which has lead to 80% of businesses expecting their turnover to increase in the next year.
As a long-term believer in the link between good governance and business confidence and growth – and has developed the digital technology to improve the transparency and accountability of elected officials in Nigerian – it is gratifying to see successful elections in Kenya, Angola and Zambia, and the change of president in Tanzania, have lead to improved business attitudes throughout these nations and their neighbours.
British businesses need to start thinking more about Africa – especially if they want to take advantage of the coming African Continental Free Trade Area. This will make Africa the largest free trade area in the world, a single market of over a billion consumers and a combined GDP of over US$3 trillion – although there is no shame about British businesses being in the dark about the agreement, the figures show that only 3% of Mozambique businesses are!
Even where tradability is less strong, there are opportunities for British business – power outages remain a severe infrastructural obstacle to trade – particularly in Nigeria, South Africa and Mozambique. But that means opportunities for British businesses to tackle these issues here and across the continent.
The results also show African businesses seeking to import fewer goods directly from China with the greatest decrease occurring in Angola, Mozambique and Namibia.
This is undoubtedly the result of China’s Zero Covid policy with which has seen ports and businesses shut down to stop the spread of the virus – leaving African traders looking elsewhere to avoid supply chain interruptions. Why not Britain?
The figures are not all good for Africa. The figures indicate that interest rate rises in the United States have increased borrowing across many African markets, negatively impacting business confidence – particularly in Ghana where a combination of inflation and poor liquidity has adversely impacted the country’s ability to import.
Nonetheless British businesses need to open their eyes to the potential of Africa – and look beyond the usual suspects.
The UK government has negotiated a number of free trade agreements with African countries and trading blocs since it left the European Union creating significant opportunities for African consumers and companies, not least in our 24 English speaking countries – and the International Monetary Fund has predicted that over the next five years, half of the world’s ten fastest growing economies will be in Africa.
Joel is a software entrepreneur, and Chief Executive of political engagement app Rate Your Leader.
