Celebrating an Entrepreneurial Colossus, Allen Onyema, at 58

By Eric Elezuo

When you are many things wrapped up in one bundle, it is difficult, almost impossible for the world not to give you attention. This situation encapsulates one man, completely different from the rest in the global professionalism, entrepreneurship and philanthropy. From the solitary law profession to becoming an aviation whizkid to the reputable philanthropist known across the globe, Allen Ifechukwu Onyemaraeme, simply referred to Allen Onyema. has come a long in his 58 years of worthy sojourn on planet earth. Here is a man who found the proverbial green pastures out of a dint of hard work from where he was, breaking barriers and creating new horizons. He is the indefatigable founder of one of world’s best privately owned airline, Air Peace.

Air Peace, without mincing words, has grown to become the largest indigenous airline in the whole of West and Central Africa with competitive fares on both passenger and charter services. It is worthy to note that licence for the operations was delayed for two whole years. Onyema, unarguably has the Midas touch by every standard.

A native of Mbosi in Ihiala Local Government Area of Anambra state, Allen Onyema, was born to Michael and Helen Onyema in Benin City in the then Midwest region, in present day Edo State, on March 28, 1964 as the first of nine children of his parents.

He obtained his Higher School Certificate at the age of 20 in 1984, at Government College, Ughelli, having had stints with various institutions of learning including including St. Anthony’s Secondary School, Azia and Urhobo College, Effurun.

In the same 1984, Allen Onyema was admitted into the University of Ibadan to study Law. He practically allowed the school to pass through him as well as he combined academic works with social activism to engender national peace. In 1987 however, he graduated and was subsequently called to the Nigerian Bar in 1989.

While others were making their ways out of the country in search of better life, Onyema moved to Lagos with a strong determination to find his own greener pastures there, and if he couldn’t find it, will create his own greener pastures there, for others to subsequently find.

Like the biblical person, who has respect and is faithful with little beginnings, Onyema began life as a squatter in Oshodi, a suburb of Lagos notorious for squalor attributes. He explained in one of the many interviews he had granted that he used ‘trek from Marina to Iddo to join the overcrowded trains back from his daily trips to Lagos Island in search of a chamber to practice his law profession’.

In 1990, out of sheer zeal and focus, he secured a place with Nwizugbo & Co. Chambers. It was not long, before he stamped his feet in the scheme of things, having  won a case that had been labelled ‘a bad case’. From that point, there was no stopping the young lawyer, as he continued to establish his authority in the field. His rise was astronomical, and 1992, he had become the Head of Chambers. He also performed two actions in the same year that changed the course of his profession.

As a man who has his hands in many pies, he resigned his job at the chamber to concentrate on his real estate business, and at the same time floated his own law chamber, Onyema and Co. This real estate business was more lucrative as he reasoned, and justifiably so by every standard. The deals sharpened his entrepreneurial skills, and it was not long for him to choose between an arbitrator and an entrepreneur. It is worthy of note that deciding was very easy as he told Late Ubong King in an interview, and reported by Nairametrics:

“When I was squatting in Oshodi, I had these garage boys that were my friends and one happened to belong to a family that had this large expanse of land in Alagbado. He took me there, showed me their properties and I helped them to bring some buyers. A week later, after I got the employment, the entire family sent for me, and gave me about 400 plots of land in Alagbado to sell on their behalf at N5000 per plot.”

Though he was not promised a commission, he was given the privilege of a mark up, and so for someone on a monthly salary of N500, every plot of land sold at 100 per cent markup fetched him his 10-months’ salary. He didn’t need any ghost to tell him where his riches lie. He was not just selling to others, he was buying for himself as well.

With the fast rise of the real estate business, he consequently established Allen Onyema & Company to handle his real estate concerns. He confessed that “I was making a lot of money, but I was also working really hard.”

He didn’t stop at that, the wave of business acumen was flowing around, and he took advantage and also established floated Continental Business Links Limited, an import trade outfit to play the middleman role between traders in Nigeria who wished to import goods, and foreign manufacturers looking to get their goods into the Nigerian market.

He followed it up with the establishment of started Every Tide limited, an imports and trade business that imported electronics and sold in wholesale containers to traders.

In 2013, Onyema took the boldest step of his entrepreneurial calling. That was when he started the ambitious Air Peace, with the sole intent of creating jobs as against making profits. He had said in many fora that a friend told him that one commercial Boeing 737 could give jobs to a thousand persons and he decided that commercial aviation was a much profitable venture than leaving his money to seat idle in the banks. Consequently, he purchased the first three Domier jets. He realised rather too late that they could only be used for charters and even though they could fetch him a lot of money, only a few staff were needed. That wasn’t his original magnanimous intention. He wanted to give employment to a large number of citizens, not to make profit. Then he acquired seven Boeing 737 planes for commercial aviation. It was epochal as that was the time ever that a Nigerian airline would be starting with more than 2 airplanes.

Besides being a sound entrepreneurial giant, Onyema comes also as socially sound as the best. While in UI, his appetite for peace made him lead a group of nine other students to Zaria to quell a raging religious and ethnic riot that claimed lives. This singular act and the reception that followed his enthusiasm grew and led to the formation of a group known then as Eminent Friends’ Group – a group formed with the objectives of promoting ethnic harmony amongst Nigeria’s diverse ethnic nationalities and fighting the incidence of violence of all forms

When he left the university in 1987, he ensured that the group was replicated in all the states of the federation. In 2005, he initiated, organised and held the “1st Nigeria forever project” aimed at promoting broad nationalism as against ethnic nationalism.

The flourishing entrepreneur is not new to awards as they follow him like an avalanche. In April 2007, he became the second African ever to be appointed to the Executive Board of The Global Non-violence Conference Series Inc. USA, alongside notable world leaders like Hon. Dr. Andrew Young and Suarez Ramos. As a member of this board, he won for Nigeria, the hosting rights for Global Conference on Nonviolence and Peace in Abuja from December 3-5, 2007. His contribution to the socio-economic development has just began. He is also the chairman of the Foundation For Ethnic Harmony in Nigeria, (FEHN).

As a budding socialite and successful business, he has not completely escaped the unfounded criticisms of naysayers and fifth columnists. He and Air Peace have also come under senseless attacks in spite of the excellent services being rendered to the flying public. It is on record that the airline operates some of the heathiest, mostly brand new supersonic planes that have combined to earn the brand the Number One Position in the West and Central Africa Regions, barely seven years of its operation. He however, haas made it known that his primary objective is to continue to dish out the best of services to the flying public, create jobs for the teeming Nigerian youths, and not to answer to every unsubstantiated accusation by those who do not have the interest of the country at heart.

It is against this backdrop that the Anambra State Governor, Prof Charles Soludo, in a message through his media aide, Joe Anatune, described Onyema as an exceptional businessman and a rare philanthropist who has made giant strides in the Nigerian Aviation industry through dint of hardwork and uncompromising business ethos.

It is worthy of note that seven years after the Air Peace became operational, the airline has thousands of people on its employment across the world, a greater majority of them are young Nigerian men and women who are pilots, engineers, technicians, lawyers, journalists, medical doctors, air hostess and cleaners, among many other professionals. The group launched its first international routes in 2017 to Accra in Ghana and commenced flights to Sharjah United Arab Emirates (UAE) in 2019.

As one of the wonders of the world, the brand by 2018, had the largest market share in the domestic airline market in Nigeria, took delivery of jumbo jets- Boeing 777 planes and still counting. The long strides of the airline to date is nothing but mind-blowing. In addition to all the supersonic aircraft already acquired, Onyema has the intention of taking delivery of another set of 12 brand new Embraer 195 C2 making it 17, with the aim of acquiring a total of 30 of the supersonic planes to fly passengers across the world before the end of 2022. He is such an enigma, a well crafted legacy to mankind. He will be remembered for playing significant roles in the realization of the Anambra Airport.

Only a few days ago, the company received its fourth International Air Transport Association Operational Safety Audit (IOSA) certification, which signifies that the carrier was successful in the globally recognised and rigorous safety audit.

“Air Peace is unwaveringly committed to observing the highest standards of safety in its operations and the consecutive success in the IOSA audits is a testament to this commitment. For us, safety comes first for both our passengers and staff. We cannot compromise on this,” he organisation maintained..

Apart from providing jobs for thousands of people in Nigeria and others from across the world, especially countries where it operates, Onyema and Air Peace management is neck deep into philanthropy as well as intervening for Nigeria, in times of emergency among other needs.
In 2019, during the outbreak of xenophobia in South Africa, Air Peace took up the challenge to evacuate Nigerians at no cost.

In September 2021, Allen Onyema challenged the Super Eagles to beat Cape Verde and get N20 million as well as flew the team to Mindelo where the game took place. The team won the game, and Onyema handed over N20 million largesse.

Most recently, Air Peace was one of the three Airlines that the Federal Government engaged recently to bring Nigerians who were stranded in Ukraine due to the raging war between that country and  Russia back home, a task that was successfully executed.

Onyema’s economic benefits to the Nigerian nation are larger than one can imagine. He is into scholarship to as as many that that comes across him, and has writen his name in gold as one of Nigerian’s most influential businessman, whose selfless interest stands out among the rest.

A distinguished family man, Onyema has been married to his heartthrob, Alice Ojochide Onyema, since 1993, and both are blessed with wonderful children.