Massad Boulos: Inside Story of SCOA Nigeria CEO

By Eric Elezuo

Rising to the pinnacle of one’s career is not a mean feat. Becoming the chief executive officer of any organization, let alone a multinational firm, or by implication, a multi-dimensional company, is an achievement worth celebrating. It is even more legendary when the subject is internationally connected and has enduring links with notable figures, especially America’s President-elect, Donald John Trump, and is thriving without an iota scandal. Mr. Massad Boulos, the Chief Executive Officer of SCOA Nigeria, is that one person.

Born a Lebanese in 1971 to a Greek Orthodox family in Kfaraakka, Koura, Boulos has over the years, while growing, and through career trajectory, acquired three more national identities including American, French and Nigerian. These have projected to the category of international personalities, looked upon as fostering world peace and coexistence.

His name, which translates to Paul to the Apostle, in Arabic, betrays his religious inclination, but his close-knitted relationship with Arab Muslims and other Muslims of the world further cements his open minded attitude towards humanity even as he categorically and vigorously campaigned for Former President Trump,  who is today the President-Elect, awaiting the coming of January 20 to become the 46th President of the United of America.

While the campaign and election lasted, Boulos prized himself as Trump’s ‘envoy’ to Arab and Muslim Americans, shuttling through the states of Michigan, Arizona and Florida to convince them that Trump is a better candidate, capable of bringing the Israeli/Hamas war to a sudden end. His efforts paid off as Trump won the election with a landslide.

“Our community in Arizona is so big and so important, we can make a difference. We can make sure we get that margin,” he was quoted as saying by Washington Post in August.

He has been a solid ally of Trump since 2018 when his son began to date Trump’s daughter, Tiffany. Both got married in 2022, and in December 2024, Trump, who described him as an ‘accomplished lawyer’, named him his Middle East advisor.

Going down memorylane, The Washington Post in September, captured the origin as follows: “The war, which began 11 months ago after Hamas-led militants carried out a stunning cross-border attack on Israel, has reduced much of Gaza to rubble. The Oct. 7 attack killed about 1,200 people and saw 250 dragged back into Gaza as hostages, according to the Israeli government.

“But months of negotiations mediated by the United States, Egypt and Qatar have failed to deliver a cease-fire and hostage-release deal. Meanwhile, fewer than half the hostages have returned to Israel alive, while the war has given rise to starvation and disease throughout the enclave.”

A product of a political hegemony as his father and grandfather were prominent politicians, funding the Free Patriotic Front, Boulos however, chose the path of his father-in-law, Michel Zouhair Fadoul, who came into his life much later in existence, and became a truck seller; a profession he committed his very all, and rose to become the Head of its Nigeria axis. That is the SCOA Nigeria; a prolific truck manufacturing and marketing firm.

He however, had political stint as an ally of Michel Aoun’s FPM and represented it in Nigeria, where his business is domiciled.

It was reported that in 2009, the FPM shortlisted him, though by 2018, he was supporting Frangieh’s Marada. Consequently, hia appointment by Trump defines hia capacity to shuttle between both ideological prism, and bring harnessing in Middle East politics.

He said of the Israeli massacre and the subsequent and ongoing war, “Those massacres would not have happened if there was a strong president at the White House. The entire war wouldn’t have happened.

But Trump’s “clear and unequivocal position on this is that he is totally and absolutely against this war… And he’s totally and absolutely against the killing of civilians.”

The Trump Vance team captured his person as follows in a press statement by the Spokeswoman, Karoline Leavitt, while defending him over an avalanche of ‘fake’ information:

“The truth is Mr. Boulos is a highly respected businessman who has proudly served as the CEO of some of his family’s group of companies based in West Africa for more than 27 years and his family has employed tens of thousands of people around the globe.”

The statement further allocated the following achievements to Boulos:

• Mr. Boulos has degrees in both business and law.
• SCOA Nigeria PLC, a member of the FADOUL Group, is a well-known conglomerate that exclusively represents numerous global brands for decades.
• SCOA and the other family group companies have been very successful in the Nigerian market providing high-end products and specialized services to the largest companies in the country.
• SCOA is also part of the Fadoul Group, which is one of the largest privately-owned family businesses in West and Central Africa with a presence in 10 different countries since its founding in 1966.
• The FADOUL Group employs more than 20,000 hardworking people
• The Boulos and Fadoul family companies have developed into a family group with over $1 Billion USD in value and hundreds of millions in assets.

Soundly educated, Boulos, who moved to Texas as a teenager graduated from University of Houston-Downtown in 1993 with a Bachelor of Business Administration degree. He moved to Nigeria to work for SCOA at the completion of his education.

Today, he is a notable shareholding authority in the conglomerate. Boulos, as a matter of principle, will say much about his Enterprises because he “made a practice of not commenting on his businesses”. He allows entities to make their own various conjectures.

Though he would be holding an important position for the American government come January 2025 when the administration of Trump is inaugurated, Boulos, who has undeniable roots in Lebanon had said his time like during the electioneering will be split.between South Florida and Nigeria, where he oversees his family’s billion-dollar conglomerate, SCOA Nigeria.

Boulos is a longtime proponent of the Grand Old Party (GOP), another name for the Republican Party, His support therefore, for Trump is rooted in both politics and family, and so believes in the Trump Vance Transition Team verdict that, “President Trump wants peace and prosperity for all people.

“President Trump will once again deliver peace through strength to rebuild and expand the peace coalition he built in his first term to create long-term safety and security for both the Israeli and Palestinian people.”

The count begins therefore, on January 25 as Trump resumes office.

However, the management of SCOA in a statement titled “Celebrating the Legacy of Massad Boulos Leadership at SCOA Nigeria”, to further project his image, and prove fake narratives wrong, noted as follows:

Recent media criticisms questioning the breadth of experience and business acumen of Mr. Massad Boulos, the incoming Senior Adviser on Arab and Middle East Affairs to U.S. President-elect Donald Trump, are not only misguided but also dismissive of the remarkable track record of both the man and the companies he has been instrumental in nurturing.

For instance, SCOA Nigeria PLC, where Mr. Boulos serves as Managing Director/CEO, is far from being just another company. It is a formidable force in Nigeria’s industrial and economic landscape. With roots spanning over four decades, it holds the distinction of being the first European automotive assembly plant in Nigeria.

In the 1970’s, SCOA Nigeria PLC made a name for itself by assembling Peugeot 404 and then 504 pickup trucks at its assembly plant at Apapa, Lagos and service center at its Lapal House facility on Lagos Island. Today, the company continues this proud legacy, assembling, distributing, and marketing M.A.N trucks and buses, power generators, tractors, agricultural equipment, industrial equipment and other heavy-duty construction and mining machinery critical to Nigeria’s key sectors.

SCOA Nigeria PLC’s clients include some of the most prominent and respected names in Nigeria’s construction industry, such as Julius Berger—widely regarded as the nation’s leading construction firm—Lafarge Africa PLC, a major cement producer, the Chagoury Group, renowned for developing the prestigious Banana Island, a premier residential enclave in Lagos, the DANGOTE Group, and many others.

Beyond trucks, SCOA Nigeria PLC is a trusted supplier of concrete, road construction and mining equipment, partnering with leading infrastructure companies to drive Nigeria’s development. For example, Julius Berger relies heavily on SCOA’s equipment for large-scale projects, including the 376km Abuja-Kaduna-Zaria-Kano highway and the 43.6km Lagos-Shagamu stretch of the Lagos-Ibadan Expressway and the Abuja-Kano Highway.

Similarly, Hi-Tech Construction, currently working on the 700km Lagos-Calabar Coastal Highway and the Lagos-Badagry-Sokoto road network, depends significantly on SCOA PLC for the machinery and technology required to execute these ambitious projects, aimed at enhancing connectivity and trade across Nigeria’s southern, central, and northern regions.
Similarly,SCOA PLC has also been instrumental in the development of Eko Atlantic City, a groundbreaking urban project built on reclaimed land from the Atlantic Ocean. This visionary initiative, designed to address Lagos’s urbanization challenges and promote sustainable development, has been made possible in part by state-of-the-art machinery supplied by SCOA. Notably, Eko Atlantic City is set to host the United States Embassy, projected to be the largest of its kind globally upon completion, further underscoring the strategic importance of this landmark project.

In fact, SCOA Nigeria PLC’s impact extends beyond Nigeria’s shores. As a member of the FADOUL Group – one of the largest and most successful family-owned businesses in Africa – its influence spans across West and Central Africa. The FADOUL Group, established in 1966, operates numerous successful enterprises, employs over 20,000 people, and is valued at over $1 billion, with hundreds of millions of USD in assets. This legacy highlights the scale and scope of the operations under Mr. Boulos’s leadership.

Contrary to unfounded claims in certain media outlets, the suggestion that Mr. Boulos is not a billionaire is both baseless and misleading. As President-elect Donald Trump rightly described, Mr. Massad Boulos is a “deal-maker,” a characterization grounded in fact. His proven ability to negotiate and execute complex international transactions has facilitated significant partnerships between Nigerian, German, and French businesses, delivering substantial value and mutual benefit.
As a Non-Executive Independent Director of SCOA Nigeria PLC since 2012, I have witnessed firsthand Mr. Boulos’s instrumental role in driving the company’s success. His ability to navigate the complexities of international commerce, exemplified by the supply of a significant fleet of trucks to Lafarge Africa through a tripartite arrangement between a logistics firm, GPC and Union bank plc, has earned him widespread recognition and respect.

Mr. Boulos’s leadership has not only been vital to SCOA PLC’s achievements but also to the broader international business successes of the FADOUL Group. This is precisely the kind of experience and strategic vision he brings to his new role as Senior Adviser on Arab and Middle East Affairs to President-elect Trump.

As noted in a press release by Karoline Leavitt, Trump-Vance Transition Spokeswoman, attempts to smear Mr. Boulos’s reputation are part of a broader effort by opposition elements to undermine President-elect Trump’s nominees. The truth remains that Mr. Boulos played a pivotal role in mobilizing the Arab-American and Middle Eastern-American vote, contributing significantly to the Trump-Vance victory—an achievement that underscores his political and organizational acumen.

Efforts to denigrate Mr. Boulos’s qualifications and achievements are not only futile but also a disservice to the facts. Mr. Boulos’s expertise and accomplishments are well-suited for his new role, where he will undoubtedly deliver impactful results on behalf of President-elect Trump and the United States.