The Impressive World of Indefatigable Investor, Adetola Nola

By Eric Elezuo

Here’s the story of a man, who read his way out of poverty. A man, who is known by a dictum not common to ordinary mortals; the dictum of perfection. It is nobwonder that he is credited with the say, “I am a perfectionist, and I take nothing short of excellence”.

His name is Adetola Nola. He is athe Chief Executive Officer at Veritasi Homes and Properties, A.R.N Farms and Commodities Limited, which he founded and signed off to build one of the largest rice milling plants in West Africa; Asteric Asset Management, and Baraka Energy Lithium Processing Limited. Nola’s image looms large, and he is just 34.

Nola is a typical example of the ‘real’ Nigerian youths, who are steadily proving that the not too young to run mantra is not just about politics, but spreads across every facet of human endeavour, chiefly among which is entrepreneurship.

It is therefore, not a surprise that before the age of 30, the star brained thinker, determined achiever and never-say-never entrepreneur, who has conquered the world of real estate, agriculture, mining and asset management giant, is already ruling their worlds, giving back to humanity and creating leverages that are already making the world a much more better place as well as pave the way for upcoming youths to bring their dreams to reality.

Nola is a standard measure for administrative competence, and the fact anyone can achieve greatness if they set their minds to it.

Born 1990, Adetola Nola, is unarguably an excellence-driven and innovative real estate entrepreneur with positive energy and experience instrumental in redefining success in the Nigerian real estate industry. He does not only boast of these energies, but steadfastly put them to work and has reinvented a whole new strata of home management, estate development and all round provision of affordable housing for every class of humanity, Nigerians more especially.

A well-read intellectual, Nola is a Bachelor of Engineering degree holder in Chemical Engineering from the prestigious Obafemi Awolowo University, Ile-Ife. He has not left anything to chance as regards improvement educationally as he has just concluded an MBA (Masters in Business Administration) degree at the Metropolitan School of Business & Management, London.

His strong leaning on education and in continuous learning have created in him a need not to rest on his oars, prompting him to attend many capacity development courses, including Strategic Management & Leadership courses at the London Metropolitan University, Finance and Management Courses at the London School of Business & Finance; and numerous seminars locally and internationally. Little wonder he tells anyone he cares to listen that “I read my way out of poverty”.

Ever since he ventured into entrepreneurship, Adetola Nola has not looked back; he has not allowed himself to be weighed down by the vicissitudes surrounding business establishment and grooming, and has consequently, raked in extraordinary achievements under the age of 30, prompting the magnanimous Forbes to recognise him among the Forbes Africa Under 30 Class of 2019, when he was 29.

Reacting to his selection, Nola noted that “It is an honour to be part of this list that features so many great people. Forbes has done a great job compiling and ensuring the credibility of this list since inception, and it is a leading resource for entrepreneurs, like myself.”

The CEO is an epitome of impressive leadership, corporate management skills, and rich top management experience. His expertise, knowledge and experience span sales, marketing, real estate investment, property finance, real estate advisory, management, leadership development among a long list of business and entrepreneur oriented endeavours.

From a mere start up, Nola kick-started his real estate career. He began as a real estate sales consultant with Grenadine Homes, where he recorded a plethora of successes in closing property deals. Every pie he puts his hands is on becomes a done deal. His ingenuity won him a trip to Dubai while at Grenadine. He reported that once he sold shoes so well to a client that the client felt he could sell real estate, and there arose his interest in real estate.

In 2017, after facilitating projects for other real estate companies, he founded his own company, Veritasi with just one staff – his secretary. But his style of leadership, rooted in eye for details and profits, the company recorded over N2 billion in revenue in less than two years of operation. In his modesty, he attributed the feat to the company’s vision of solving the housing problems of middle-income earners in Nigeria.

From the proverbial mustard seed, the company has grown to boast of over 12,000 real estate consultants, 1300 Veritasi Realtors and 18 full-time staff, today. This is a magnificent leap by all standard.

Nola has remained undaunted in his pursuit of the golden fleece or the green pastures even as he encountered untold entrepreneurial hassles. It has been reported that the man, who today has a Midas touch, has failed severally in business, but his sight on the ultimate goal, kept him going. And today he is a success story. A point of reference, and a veritable instrument with a passion to see and help other businesses grow.

“All the other businesses were learning grounds for us. They failed, but they taught me a lot of things. Because when I started Veritasi, I understood business dynamics and a lot of other things. I am trying to resurrect one or two,” he said.

The entrepreneur’s experience in growing businesses from the scratch to fruition is predicated upon his ability to have either founded or co-founded five other companies, including Noah and Nola Incorporated, Pineapples Luxury Retail Store and Couture 89 amongst others. He is also the current Founder/Chief Strategist Officer of Nola Travels. It is worthy of note that Nola founded this particular business with the sole aim of helping unemployed graduates. That explains how kindhearted he is, and can always be!

Walking in the footsteps of great African entrepreneurs like Tony Elumelu, Nola has a wholesome ambition of raising at least 200 successful African entrepreneurs who will, in turn, create employment and the circle continues. He has, as a matter of fact, been training batches of at least forty realtors and entrepreneurs on business and financial intelligence in his office every Thursday since November 2018. He also helps friends and family members to analyse their businesses, just as he assists the same friends and family members to see to the fruition of their businesses.

In all, Nola has analysed over 40 businesses, and still counting, for close friends and family members in the same way he has helped in restructuring about 20 of these businesses free of charge.

His corporate social responsibility has grown in leaps and bounds, affecting lives and giving hope to as many that he has come in contact with. He is presently championing the emergence of smarter communities with green energy in Nigeria while developing and providing properties that are timely in delivery, cost-effective, energy efficient, and durable. He is also a strategic investor with investments in the automobile industry, fashion and agriculture. His catalogue of palliatives for the good of his people has remained green even as he is still a very young man.

Nola is a thoroughbred inspirational speaker as well as a resource person in many affairs of life. While impacting his community, he has acted as a resource person at many learning and discourse sessions. He has also spoken in many local and international conferences including University of Mazda, Abu Dhabi and Property Investment & Homebuyers Show, London and others.

In his quest to further affect humanity, he has partnered with a number of NGOs with the aim of eradicating poverty and establishing a positive legacy. His belief in entrepreneurship has given him leverage to solve the challenge of unemployment and poverty in Africa. He has therefore, created platforms where people can work and learn to build companies of their own.

AWARDS AND ACCOLADES 

Nola is not new to awards considering his humongous achievements. He has to his credit multiple local and international awards among which are Most Enterprising Student from Obafemi Awolowo University; Most Innovative Staff from Grenadine Homes; Best Intern in Operations from NNPC; Young Real Estate CEO Speaker from Property Investment Show, London and Fastest Growing Entreprenuer from Grapevine Real Estate.

Nola is a force to reckon with, and had started from the earliest of stages to create the accolades that follows him today, even at his youthful age.

THE PRESTIGIOUS CAMBERWALL ESTATE, LEKKI

Recently, Nola’s company unveiled an ambitious site and services scheme in Lekki, called Camberwall Estate. This magnanimous project is coming just after the Star City Garden in Ibeju-Lekki was first released. The estate consists of service plots.

A must buy and home to every lover of affordable luxury, Camberwall, a homely estate, which is located along Eleko Beach and opposite Amen Estate in Ibeju-Lekki Council, is a few minutes drive to Lagos Business School, and proposed airport. There is no doubt that it is an investor’s delight.

Speaking about the estate, Nola said it is a residential haven designed to provide affordable experience in a conducive and serene environment. He added that the estate is designed to accommodate modern state of the art facilities like interlocked road, clinic and security beautiful landscape, drainages, street lights, and estate club houses.

That is not all, it comprises a central designed architectural piece of accommodation, which provides residents with an ideal believe of tranquility and modern convenience. As part of his innovations, he is replicating noiseless and smart homes in Nigeria.

Nola does not only have a Midas touch in business, he is a stickler to excellence, decorum and the best of services. Little wonder he rolled out the drums to celebrate staff and clients as the year 2021 wound down in a most elaborate end of year party. He is by all means the class of technocrats capable of turning the economic fortunes of the nation, Nigeria around, and needs to be giving a chance.

A typical Epicurus son, Nola is a lover of good things including splendid food, neatly and smartly tailored apparels and worthy vacations to ease the stress and rejuvenate the mind.

Welcome to the impressive world of the indefatigable investor, Adetola Nola!