By Eric Elezuo
The entire night was tailor-made to fit TwinsFaja Group of Companies as the activities practically revolved round the firm’s achievements, pedigree, style and devotion to customers, clients and parent bodies. It was the night organised by the Dangote Cement House to reward the loyalty of the Dangote Cement Partners, where TwinsFaja, with its amiable Chief Executive Officer, Mrs Kemi Fajana, featured prominently.
It was indeed a night full of glitz, glamour and razzmatazz as Dangote Cement rewards distributors, customers with substantial gifts and awards, leaving TwinsFaja Group of companies to shine brightest.
The glamorous which was held at Eko Hotel & Suites , Victoria Island, Lagos was anchored by a popular comedian Bovi, and attended by Africa’s richest man and Chairman, Dangote Industries Limited, Alhaji Aliko Dangote among other industry greats including Founder of the Zenith Bank Group, Mr. Jim Ovia, and Founder of United Bank for Africa (UBA) and Heirs Holdings, Mr. Tony Elumelu and others.
Representing the TwinsFaja brand, Mrs. Fajana, in company of her husband, majestically arrived the Eko Hotels venue of the event in style to the applause of guests, colleagues, co-awardees and well wishers.
Dabbed in yellowish-gold aso-oke attire, Mrs Fajana strolled gingerly supported by her better half, who was dressed in free flowing sparkling white agbada, to the warm embrace of achievement as the room radiated warmth, glory and success.
The event kickstarted with the arrival of the chief host, Alhaji Dangote, who after seranading the capacity filled hall with his happy disposition and pleasantries, stood in patriotism for the rendition of the National Anthem, alongside other dignitaries.
Thereafter, the Chief Host, Alhaji Dangote delivered his welcome address, admonishing the guests to feel at home at the well organised event, while welcoming all and sundry to the Distributors’ Award Ceremony, just as he commended TwinsFaja and other distributors for their unwavering commitment and resilience “in driving our business forward, even amidst economic challenges.”
He added that “their perseverance and determination in ensuring our products remain available in the market. Thanks to your efforts, we have secured over 57 per cent of the market share, and we encourage you to continue pushing for more growth.”
Dangote noted that “this year’s theme serves as a rallying call for unity and collective growth as we strive for unmatched market leadership in 2026. This theme reflects the strength of our partnership with valued customers, which continues to drive the success of Dangote Cement.”
Aliko Dangote identified and highlighted the distributors as the backbone of the company’s growth and success, and encouraged them to aim for even higher performance levels in 2025.
The awards categories were in phases; Regional Award, Growth Award, Best Performing Customers, and for their continued loyalty and patronage, Dangote Cement rewarded the distributors and customers with various choice gift items and cash worth N11 billion.
At the 2026 edition of its Customers Awards & Gala Nite Veentage band and the invincible Flavour Nabania were on hand to dish out the best of entertainments to the guests with spectacular performances, prompting them to shuffle endlessly to rhythm of togetherness.
While speaking with Ovation Media Group, a very elated Mrs. Fajana expressed her heartfelt gratitude and appreciation to Alhaji Aliko Dangote, staff and her customers for their contribution and support. She noted that out if a dint if hard work, TwinsFaja has successfully emerged the number one company in Lagos and Ogun, and number seven in Nigeria.
“I am so happy. I appreciate my president, Alhaji Aliko Dangote. I worked very hard and to God be the glory, we are number 7 nationwide customer. This means that we are number 1 both in Lagos and Ogun State. I thank God and all our customers because without them, I can’t achieve this. Thank you to all our customers and staff. God bless you all,” Mrs Fajana enthused.
Among Dignitaries that turned up for the all-important event were the Deputy Governor of Lagos State, Mr. Obafemi Hamzat, Former Governor of Ogun State, Chief Olusegun Osoba, Former Governor of Ekiti state, Chief Niyi Adebayo, Chairman of the United Bank for Africa (UBA) Group, Mr. Tony O. Elumelu, CFR, Founder, Zenith Bank International, Mr. Jim Ovia, Chief Executive Officer of Zenith Bank, Mrs. Adaora Umeoji, Chief Executive Officer of UBA, Mr. Oliver Alawuba and a host of others.
ABOUT TWINSFAJA GROUP OF COMPANIES
Established in 1994, and incorporated in 2007, the TwinsFaja Group is a major Nigerian conglomerate founded by accomplished entrepreneur, Mrs Kemi Fajana, and her husband. With minimal formal education, but with great business acumen and entrepreneurial discipline, the duo launched into the deep murky waters of business, and triumphed.
The conglomerate is focused on providing essential daily needs, especially in construction materials (cement, iron rods) and retail groceries through its large supermarket chain. Known for quality, integrity and customer service, the group aims to be a leading supplier in Nigeria and West Africa, expanding from building materials to a diverse online and physical retail presence, including fashion and home appliances.
The story of TwinsFaja, Kemi Fajana and her husband, is the typical example of how a little beginning can blossom into a huge and happy ending.
Reports have it that the couple dabbled into cement sales in the 1990s with just 50 bags, after Kemi diversified from her sales of baby items, and today, with resilience, focus and hard work, have spread across lengths and breadths, controlling over 13 supermarket outlets in both Lagos and Ogun states. They have have stakes in the oil and gas industry as well as the building materials sector.
TwinsFaja exemplifies the process in growth and development of the great oak, whose seed is infinitesimally small, but grows with an expansion that is great and imagine to imagine.
Today, apart from its stake across relevant sectors, Twinsfaja is recognized as one of the biggest distributors of Dangote Cement in Lagos and Ogun. It is believed that its capacity equals ability to move tens of thousands of tonnes of cement in a strong week, and with over 2,000 employees in its payroll.
Though the company’s annual turnover is a matter closeto the chest of the CEO, Kemi Fajana, a platform, Billionaires.Africa estimates that the group’s turnover could be in the neighborhood of $20 million annually or more.
We congratulate Mrs Fajana, the TwinsFaja conglomerate and family, and their loyal customers for another gracious milestone in their quest to provide quality in its everyday business life.
Photos: Funmi Ilelabayo
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