By Eric Elezuo
“More than just selling cars, we are offering a complete ownership experience; Competitive pricing and flexible financing solutions; Comprehensive after-sales care; Certified pre-owned options; Expert maintenance and repairs; Customization and accessories tailored to your taste.
“But we are not stopping there. At the heart of New Era is a commitment to sustainability. We believe the future of mobility must be environmentally responsible. That’s why our lineup features a growing range of hybrid and electric vehicles, reducing emissions and moving us toward a greener tomorrow.
“We are also passionate about creating an inclusive and empowering environment. Today, I proudly celebrate our Auto Amazons — bold, brilliant women who are thriving in a space long dominated by men. You are trailblazers, and you deserve every accolade. At New Era, diversity and equity are not just values — they are guiding principles.
“Our team undergoes continuous training to deliver world-class service to every customer, regardless of gender, background, or status. Because here, every client matters, and every voice is heard.
“I would also like to express my deep gratitude to: Our principal, Jetour Mobility Services Nigeria Limited, for their vision and trust. My partner, Mr. Raf Abanum, for his steadfast support. And most importantly, our incredible staff, the backbone of this dream turned reality.
“To our future customers: We are here for you — to deliver not just vehicles, but memorable experiences, built on trust, quality, and excellence.
As we step boldly into this new chapter, I invite you all to join us — to drive with us into a future of innovation, sustainability, and shared success.”
Those were the power-packed words of the Chief Executive Officer as JETOUR begins a journey of Refining auto marketing in Nigeria.
With each impressive step, auto expert and entrepreneur, Mrs Oluwakemi Koyejo, known as Kemi by all and sundry, has continued to prove that ‘impossible’ is just another word not worthy of a second consideration. She has consistently broken barriers after barriers, placing herself top on the automobile ecosystem.
With a combination of stringent dedication, focus and commitment to her job description, she has successfully brought JETOUR cars to Nigeria under her New Era Automobile Services Limited.
This feat is in response of Nigeria’s quest for technologically advanced, affordable, and durable vehicles.
The special unveiling, performed under the supervision of the Chairman of Elizade Motors, owners of the Toyota franchise in Nigeria, Chief Michael Ade-Ojo, who urged motor lovers to take advantage of the ruggedness and state-of-the-art facilities of the automotive, held at the company’s showroom at Lekki, Lagos, marking the debut of Nigeria’s first exclusive Jetour showroom in Lekki, Lagos State.
Speaking at the event that had all the trappingsof colourful, with close friends and family members including colleagues and stakeholders in the motoring sector, in attendance, the chairman of the event, who was privileged to perform the unveiling, Choef Ade-Ojo commended the dexterity, candour and never-say-never attitude of Koyejo and her team, stressing that the JETOUR brand is topnotch, and that its models aligns perfectly with the rugged terrain and challenging climatic conditions of the Nigerian roads and environments
He noted that “Jetour is not just a stylish automobile; it’s a durable companion built to meet Nigeria’s peculiar demands. It is encouraging to see an initiative that prioritises innovation, reliability, and a future-forward approach.”
In her welcome address, Mrs Koyejo, who sits atop the budding automotive company as the Managing Director, described the launch as more than just a business milestone, saying it is a commencement of a new vista in not only mobility in state-of-the-art car, but a wholesome customer satisfaction experience within Nigeria and other countries that would be connected.
“Today marks more than the opening of a showroom; it is the beginning of a bold journey to redefine automotive excellence in Nigeria.
“We are proud to unveil the first exclusive JETOUR dealership in the country, bringing world-class technology, luxury SUVs, rugged off-roaders, and innovative electric vehicles closer to the Nigerian market,” she said.
She emphasized that the facility would not only provide real-time access to Jetour vehicles but also serve as a hub for after-sales services, competitive pricing, flexible financing, and certified pre-owned options.
Koyejo also highlighted the company’s commitment to sustainability, revealing that New Era’s product portfolio includes an expanding line of hybrid and electric vehicles aimed at reducing carbon emissions and contributing to a greener environment.
She extended appreciation to Jetour Mobility Services Nigeria Limited for its support, and to her business partner, Mr. Raf Abanum, for his unwavering encouragement.
A major highlight of the unveiling was a tour of the new showroom, showcasing JETOUR’S ’s versatile range of vehicles, from luxury designs to adventure-ready models.
The facility is expected to enhance the brand’s visibility and responsiveness to consumer needs in Nigeria’s highly competitive auto market.
Kemi Koyejo, a quintessential automotive has just taken a bold step towards redefining the Nigerian automotive landscape, and stakeholders, industry watchers as well as the general public, have said the sky is the limit in this human oriented endeavour.
Photos: Ken Ehimen
