Khadija Ibrahim: Amazon Redefining Agriculture, Manufacturing

By Eric Elezuo

One would not be wrong to call her a woman of many enterprising parts: dedicated, focused, and determined. She is Engr. (Dr.) Khadija Kuburat Ibrahim MNSE, COREN, FGAU (CYPRUS), the Chief Executive Officer of KK Farms Limited, Kubib Food and Spices Limited, Kubib Limited, Task Event Planners Limited, Senior Investment Advisor and Business Partner with a global leading real estate firm, Bilaad Realty. She is a businesswoman of repute whose primary objective is to ensure that society basks in the euphoria of abundance, especially in food and agriculture.

In this brief chat, the young entrepreneur, who was born on October 17, shared with The Boss the very essence of humanity and how she intends to create sustainable food chain to ensure the nation remains self sufficient in agricultural products, using her diverse personalities as a farmer, engineer, entrepreneur and fashion icon. And she has stories of happy customers trailing her.

Excerpts:

Can you trace your background?

Sure. I was born in Ilorin, from the popular Ileko family in Idi Ape, Ilorin, Kwara State. I am the first daughter and third child of my parents; Alhaji Ibrahim Katsina Isa, a retired Customs officer, and Hajia Fatima, also a Customs officer, who passed on while in active service. I am known as Alhaja, which incidentally is a sobriquet; a name I got at the age of three when I returned from Saudi Arabia with my grandmother, Alhaja Salamatu Akewushola, who was a successful business woman. I must say she had a great impact on me as I practically inherited my business skills from her.

Apart from your business acumen, you are also an engineer by profession. Tell us about it.

Yes, I obtained a Bachelors of Engineering in Civil and Water Resources from the University of Maiduguri, Borno State. Not only that, I am a certified member of the Nigerian Society of Engineers (NSE) and the Council for the Registration of Engineering in Nigeria (COREN). I have undergone various courses which have earned me qualifications in Project Management, Entrepreneurship, Business Model Innovation, and Human Resource from reputable institutions including University of California, University of Virginia, Duke University, Rice University, and University of Minnesota, all in the United States of America. And because learning is a never-ending process, I am presently an MBA student of Business School of Netherlands.

Talking about your vocation or vocations, what can you say is your strong motivating factor that prompted your choice of career?

You see, I’ve always wanted to give back to the society in any way I can. And I am striving to get to the level where I will give without restriction. I have chosen this line of business to give back to the society by selling quality products at affordable rates, and thereby breaking the jinx of high pricing, substandard products and general customer relations apathy. I am prompted by the fact that customers must be treated well and made to assess products without stress, and that’s what I am doing.

How and when did you start your businesses?

I am a firm believer in little beginnings, and though I started from little beginning, it is imperative to note that I took time to do my feasibility studies and research. So when I eventually started, I hit the ground running. For KK Farms and Kubib Food and Spices, I started officially in 2022. This was after I had set up my factory and got the products approved by NAFDAC. You see, there groundwork in the background before we hit the public domain.

As regards farming, I’ve been in it since 2018. And because I did my background checks appropriately, I started with a bang; poultry farming, general farming, animal husbandry, snail farming, among others.

Another reason was because I have had a passion for agriculture since childhood. For Kubib Limited, I started with interior decoration, house renovations, and selling of imported furniture, clothes, and others as far back as 2010. I also took a few years break to learn more about the field.

I started by renovating family and friends’ houses as far back as 2010 because I have a passion for interior decoration. I renovate my house quarterly and put up my old furniture for auction, and I help some of my friends renovate their houses free, or just charge them administration fee.

I also started making spices for friends and families from my house in 2015 because I make them for myself, and whenever they come to visit me, they love them and take some away, so I was advised to monetize them since I make good spices. I prayed about it and started small. And as they say, the rest is history.

Do you have any inspirations?

Yes! In the first place, I am blessed with natural knowledge, Alhamdulilla. I also learned some from my late mum, late maternal grandmum, school, including online classes, family, friends, and even strangers. It is important to mention here that the life of Nana Khadija (wife of Prophet Muhammad S.A.W.) also inspired me.

In addition, I inherited the love for business from my maternal grandmother, including the likes of Aliko Dangote, Folounsho Alakija and Mira Metha. My other inspiration is my belief in prayers and hard work.

How would you describe yourself as a person?

Much as I would love to leave that to people who know me to do, I will humbly say that I am highly courageous and adventurous, very intelligent, a leader worthy of emulation and modest fashionista. I am humble, creative, jovial and well connected. I am also a good ambassador of Islam, women, and Nigeria in general. I love to travel, and have visited many countries in Europe, Asia, Africa, and USA where I obtained most of my certificates. I can confidently say that I am a role model to many.

I have been conferred with an honorary doctorate in entrepreneurship and social development by Iheris University in Lome, Togo as a result of some of my contributions and achievements.

Just recently, on May 20, 2023, to be precise, I was conferred with the fellowship
award of the Girne American University, Cyprus.

If you were not in agro-allied sector, where would you have been?

I’m not sure because I love what I am doing. But Allah knows best. However, I believe that I am cut out for this sector because this is where I was created to be, and I am poised to give it my best shots for the benefit of humanity.

You are into many things. How are your products different from others in the market?

In the first place, I choose quality over quantity, and I invent new strategies to make my services and products unique. I know what the customers crave for, and strive to give it to them.

Where do you see your business in the next five years, and by extension, yourself?

I am more Balanced, Innovative, Better, Stronger, and Successful than the present because I am very open to future opportunities. Change is constant and inevitable, so I pride myself on being flexible and adaptable. I think the best way of planning for the future is to make the most of the present. And having said that, I see my next five years colourful and promising because I am doing my very best presently to make it so.

Of all the challenges you face, which is the most daunting, and how do you propose overcoming it?

Most times, in a bid to be more accommodating and benevolent, we take in every kind of staff, especially lazy and unskilled ones, so managing them becomes a challenge. However, I am in the business of sending some of our staffers out for more training and rewarding the more serious ones so others can take a cue. Another challenge is Market Inflation. This I’m solving by getting more capital to purchase raw materials in large quantities, and put them in storage so our customers won’t face back-to-back increments on our products due to market inflation. And of course, I am moved by humanitarian considerations other than profit in this business. This has made it easy for us to engage more in corporate social responsibility. We are more reasonable in our profit earnings and have also introduced promos to encourage customers. There’s also the issue of producing large quantities of items in a short time. This we are overcoming by upgrading our equipment and expanding our production base.

Do you have fears or regrets?

I fear only Allah, and death, which can come at any time; asides that, I fear nothing because I put my trust in Allah. I try my best, and I leave the rest to destiny. I am wired to believe nothing can stop whatever it is meant to be, so I don’t fear anything or anybody. At the same time, I give my best to achieve what I want. I am not in competition with anyone. I am happy for where I am today, and will continue to work and pray to be a better version of myself and be more successful. So, no regrets.

What leverage would you want to get from the government or individuals to help reduce the food crises?

The government has a lot to do to assist this sector. They must support the farmers by constructing good roads for smooth transportation of farm produce, improve the power sector and support with grants and flexible loans.

Your line of business faces climate change issues. How has it affected your business, and how have you managed it?

That was a major problem we faced when we first started. It was so heartbreaking that I had to close the farm for years. However, the years I took off from farming helped me to re-strategize, study, and learn more, so we came back with a better solution by avoiding to farm or producing what does not fit the season, and if we must, then we already took many precautions and had our backup plans ready in case of emergency.

Do you think environmental sustainability is possible? What are your contributions to the effect?

It is possible if we all cooperate, and are determined to make it work. As you know, I sell organic products. I am more particular about the health and wellbeing of my customers because it is my priority. We have also helped in creating new job opportunities for the people, avoid products that are harmful to the environment, support recycling, and buy energy-efficient appliances, among other indices.

What are your plans for your business?

Because whatever we do has the customers as the centerpiece, we intend going deeper into agriculture, like manufacturing tomato paste, pasta and many more, to help the masses get quality products at cheaper prices.

We are also working towards opening more branches across the globe so our spices can circulate the market quickly. At the same time, we are introducing smaller packages and increasing our production so the masses can easily buy them at low prices and, of course, provide more jobs for people. Like I said, we are precisely people-oriented

How do you combine being a family woman with your professional life?

It takes Allah’s guidance. It’s not been easy, but Alhamdulillah.

At your young age, you have achieved quiet a lot, and still rearing to go, what advice would you want to give fellow women, especially young girls?

You know we have for so long made to believe that we are at the receiving end, not knowing we are programmed to make things happen. So to every women, young firls especially, the sky is large enough for all of us to explore. Hard work pays, and there’s no basis to look for quick money; there is nothing like fast money if you want to do a legitimate business. There is no shortcut to success; it takes built-up effort, experience, persistence, failures, restart, hard work, strategy, commitment, and continuous learning to succeed. Remember that agriculture is not meant for men alone, and it has many advantages.

I was taught that the first Secret to success in business school is KEY, an acronym for KEEP EDUCATING YOURSELF. That helped me to achieve more in life.

Always be easy on yourself, and not indulge in unhealthy competition with anyone. Let everyone be a source of inspiration for you to aim higher.

Have a legitimate multiple source of income. Aside having my spice production companies, Farm, and Interior decoration businesses, I am also a major distributor of many reputable companies like TOMATO JOS, which was founded by a Mira Metha who came from the USA to set a multi-billion naira of Sachet Tomato paste.

Any possibility of going into politics in the near future?

Much as everything about life revolves round politics, we all cannot be politicians. We strive to build the nation from the corner we find ourselves, and aim to do it much better. However, a call to serve my fatherland will always be honored, and that’s a promise.

Let’s talk about your fashion sense, likes and dislikes

Waooo…that’s one area I cherish a lot. I am a fashionista, and a proud one at that. One distinct thing about it all is that I created fashion identity to suit my religious beliefs. It is unique to me.

Years back, I took a decision never to wear any dress I cannot pray in. There was this particular that i forgot my praying at home, and the cloth I was wearing was not suitable for prayers. I was heartbroken because I hate to delay my prayers. There and then, I took a decision to dress only to please my creator (ALLAH).

Well, some friends mocked me at first at the way I dressed, but I was not deterred as I knew I was pleasing my creator. But the same people today admire my dressings, and some have started to dress like me and even better.

It’s obvious your dress sense is a function of your Islamic orientation 

Yes…I am a practicing Muslim, and my religion frowns at indecent dressing. Unfortunately, some women believe exposing their bodies in the name of fashion makes us beautiful. No, it doesn’t. I might not be wearing hijab today as a practicing Muslim, but I’m well-covered, and proud of my achievement.

I effortlessly turn heads with my eclectic ensembles, blending vintage with contemporary pieces. My impeccable taste and daring combination create a style that’s uniquely my own. As a dynamic fashionista and visionary CEO, I effortlessly blend my passion for style, which is why many address me as Queen Khadija. When people ask where the king is, I answer, “Masha Allah, I am a born Queen.

How adaptable are you as a national figure because this country needs men and women, who consider merit as against tribe and religion to succeed

Thats a good one and i must tell you that i am a unifier, a true unbiased Nigerian. I lead a team of 33 workers comprising 45% male and 55% female. If I break it down further, tou will see that 30% are from the South East, 15% from the South-South, 18% from the South West, 6% from the North Central, 21% from the North East, and 9% from the North West.

One last word

I am an embodiment of innovative vision, expertise and modernity. These I have employed to build my companies, to the admiration of staff and clients. I must add that I am a culinary genius.

Thanks for your time Engr. Ibrahim

The pleasure is mine