Dear Destiny Friends,
To be successful, everyone needs to be effective and efficient in all they do. Success does not come from nicety, speech articulation or fine diction, spotless dressing, connections, good proposal or even from having a good product. Though all these factors might play a role, a business man must not only be efficient in their business, they must also be effective.
These words, effective and efficient no doubt, are so closely related, however there’s a thin line of difference between the two. If you stay with me for awhile, you’ll understand.
One might be wondering what the difference between being effective and being efficient is. According to Dr. Yomi Garnett, a prolific and exceptional ghost writer, efficiency is the ability to do something well without wasting energy or effort, whilst to be effective is simply to do something well. Let’s talk a minute to explain how this works. One can be efficient and not effective, and one can be effective and not efficient. But a truly great mind is both effective and efficient. When one is efficient, it means that he can do the work within the shortest possible time. This may be because he has done it over and over again, and have mastered its nitty-gritty.
There’s a saying, if someone can’t explain something to a six-year-old child, that person doesn’t understand the subject very well. I agree with this saying because when someone understands something, he/she won’t go through stress explaining it, and will spend minimum time doing it. Whilst for someone who is effective, he knows the issue or has a subject matter expert on the business very well. He can literally do it when he wakes up from sleep without rehearsing. So, in summary, an effective person saves time, while an efficient person explains better.
As progressive beings, we must be proactive with not only our life, but also our business, career, and whatever we find our hand worthy of doing. By doing so, people will appreciate us and support us. In business, one of the best forms of advertising is referral. When one’s work is exceptionally good, he doesn’t need too much advertising; his work will speak for itself. For instance, anyone who may have used the product might say ‘I have used this product or service, and I can guarantee its effectiveness’. Another person might say ‘the staff are very efficient, professional, and great at customer service’.
All these are great reviews. Trust me, one doesn’t need too many reviews to believe in the authenticity of what people are saying. They can sense a genuine review devoid of sentiments and vested interest. So, imagine a case where there’s no review, one might have a challenge in believing the durability and effectiveness of the product/service.
As a business owner, one must be intentional with respect to how he treats his employers and customers. What most uninformed business owners don’t know is that when you take care of your staff, they will in turn take care of your business. When the staff are happy, they’ll treat the customers well, and when the customers are happy, they’ll in turn tell the world. Do you see how effectiveness and efficiency work in a company?
In a similar way, if one is consistent in publishing articles every week like I do, opportunities are bound to arise soon when there’s alignment. As a business owner, I can authoritatively tell you being good at what you say you do is a currency. Nobody likes shady or dirty work. I can also tell you people are ready to pay for premium services provided you can deliver.
Let me share a personal experience with you; two months ago, I visited my home country – Nigeria, for a business opportunity. During my meeting with some established institutions, I had to submit proposals to them. But because I wasn’t proficient in writing proposals, I had to hire a consultant to do the job for me. Not only did I hire a consultant, I also flew him for business meetings because I trusted his judgment, and guess work, it paid off.
Imagine, if I had to do it myself, I doubt if the work would have been given the kind of positive attention it attracted. Why am I sharing this information? When one is good at what they do, it won’t take long for them to be seen when the right opportunity comes.
Being efficient and effective does not only apply to our professional lives, it’s also applicable in our personal lives. In the world we currently live in, things are governed by perception. When people see how effective and efficient you are, they will be inclined to associate with you, but when you appear like an unserious person, they will find it hard to recommend or refer you for business opportunities.
So, today, take stock and ask yourself if are you an effective and efficient person; if your company is effective and efficient. If your answer is no; ask yourself what you can do to make you and your company effective. The answer will set you on the right path to success.
Henry Ukazu writes from New York. He works with the New York City Department of Correction as the Legal Coordinator. He’s the founder of Gloemi. He’s a Transformative Human Capacity and Mindset coach. He is also a public speaker, youth advocate, creative writer and author of Design Your Destiny Design and Unleash Your Destiny . He can be reached via info@gloemi.com
