To survive, Journalists must collaborate, build their brands-Dele Momodu

Bashorun Dele Momodu, Malam Kabiru Yusuf, Chairman, Daily Trust & Mrs Dupe Ajayi-Gbadebo

By Michael Effiong

Chairman/CEO of Ovation Media Group, Bashorun Dele Momodu has advised journalists who want to survive in the turbulent media industry to collaborate, find a niche market and most importantly, spend time to  build their brands.

He gave the advice while making his remarks at the ongoing All Nigerian Editors Conference (ANEC 2017) holding in Port Harcourt, Rivers State.

Momodu noted that a major draw back for journalists, Publishers and Media owners has been the lack of cooperation in the industry which has ultimately led to diminishing revenues.

He gave instances of excellent collaborations as the one he enjoys with Thisday Newspapers where the Publisher, Mr Nduka Obaigbena had given him a free hand to write his weekly Pendulum as well as Mr. Tony Akioutu ( Managing Director, Daar Communications )whose African Independent Television (AIT) has supported Ovation TV by airing its weekly programme for many years now.

He also affirmed  that professionals and the general public should see the media as a business, because “without business there is no media”. He lamented that people want to pay for every service except that provided by the media, a situation that has led to the death of many media organisations.

In addition, he urged journalists to take their brands seriously and promote it always, stating “Journalists celebrate everyone else apart from themselves”

Earlier in a presentation titled “The Media as a Business” Mallam Kabiru Yusuf, Chairman, Daily Trust noted that  integrity and credibility are the two most important ingredients that any media organisation should have, if it desires to survive and thrive.

He was of the opinion that the Media Business is not one of those flash in the pan enterprises, “One needs to wean and nurture it to maturity”

Also speaking on the topic: Nigerian Media:Balancing Professionalism, Advocacy and Business, Azubuike Ishiekwene, Publisher, The Interview, noted that journalism is in trouble today because professionals have sacrificed business on the altar of poor ethics.

Stating “You can learn all the acts of balancing professionalism with advocacy and business, if you are an editor, until and unless you get your journalism right and pursue it with single-minded focus, you will be wasting your time”.

He went on to highlight some factors that have been inimical to the growth of the profession: Internally generated wastages, Lack of transparency, poor adoption of technology, lack of capacity to harvest and commoditise data, inadequate training and environmental factors.

Weighing in on the discourse, Publisher of Thisday Newspapers and President, Newspapers Proprietors Association of Nigeria (NPAN) said that there will always be room for the media as long as there is fake news because people will desire credible sources of information which can only be provided bu thoroughbred professionals.

The engaging session which was chaired by former NPAN President and Minister, Alhaji Isa Funtua had in attendance, Governor Nyesom Wike and Chief Olusegun Osoba amongst many others.




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