By Eric Elezuo
Born Kabir Abodunrin in Idiroko, Ogun State in 1993, the man who is also known as John Torrio is a 2010 Economics graduate of the Universite Polytechnique Internationale du Benin, Cotonou, in 2016.
K-Merit, as he is popularly known on stage is also a holder of Diploma in Diploma in Library Science from the Bayero University, Kano, which he obtained 2010, Graduated as an Economist at the
The prolific artiste, who claims Yoruba, Nigeria origin, is a polyglot of some sort as he speaks fluent English Language, Yoruba, Hausa, Jamaican Patois with an element of accuracy in French, Italian, and Arabic languages. He is also an embodiment of art as well as a certified Calligrapher in both Arabic and English letters.
Like and unlike most artiste, K-Merit did not just dabble into music, he took his time to study the environment, and made his presence known at the right time – that is after concluding a considerable part of his educational pursuit.
“I started music as a career in September 2016 after my graduation from the university in Benin Republic, and my type of music is tuned towards HipHop/Trap, Afro, Reggae/Dancehall among others,” he said
In his little over one year sojourn in the music world, K-Merit has done what most up and coming talents are not capable of. He explained that he has been able to carve out a distinguished genre which has never been used before.
“I have created the URBFRO, which is a modernized version of Afrobeat, comprising two key elements URBAN & AFRO. Again, internationally, I have been able to digitalise my sounds and distribute it to over 120 electronic form which include iTunes, Spotify, Tidal, Pandora, Amazon, iHeart and many more. And my songs have been inducted into 3 international mixtapes,” he added.
On the local scene, K-Merit’s songs are on MTN Music Plus, and several internet-related and supported musical hubs as well as on telecoms callerback ring tunes (CBRT).
His talents and prolific persuasions in the music front earned him a space in the June/July edition of an international Magazine, American Pride Magazine. He has also been privileged to have his songs rotated on international Radio Stations such as SoHo Radio UK, Mattrix USA, iHeartRadio, New York, AVALiveRadio Miami.
He added: “Jacqueline of AVALive Radio Florida wanted a live interview, but due to logistics I couldn’t be there, and the interview was canceled, but my stuff is on the radio website.”
He had been featured on shows with Baqi of UnilorinFM, Don Femi King of RoyalFm Ilorin, and Morning Rush with Olisa Adibua, Maria and Osi. In addition, K-Merit songs are also rotated in over 8 states in Nigeria including Lagos and Abuja.
The 24 years old budding singer had been invited on more than four occasions to headline musical Concerts/Festivals in Miami, Florida, with one of his hit songs, Gimme Love as the pillar. He has also signed up two of his hit songs, Gimme Love and Call Me John Torrio for award nominations, courtesy of International Music Award, Canada.
On his projections for the coming years, K-Merit hopes to take over the Francophone music market, aided by his good knowledge of French culture. He confided that he is also working on his own version of the evergreen song, GAOU by Magic System.
As part of his corporate social responsibility, K-Merit recently kicked off his campaign against jungle justice, saying it is unacceptable for humans to kill one another like animals.
He said: “I decided to take pictures in the zoo, because the king of the jungle (lion) predates for survival, so why are we humans so foolish to kill ourselves.
The artiste, who still remembers his late mum, is all pity for orphans, and has instituted a charity fund for them and tourism. This is given meaning in he and his team took it upon themselves to launch a cloth line, #SmartShirt and #SmartCap. Consequently, 10 per cent of sales is channeled to orphanage upkeep while 20 per cent goes to tourism development.