By Eric Elezuo Photo Credit: King Solomon Ekhaiyeme
The marketing and sales of high class compressors has just been redefined as Bitzer, a specialist in refrigeration compressors, opens a Nigeria office.
The official launch of the office to be known as Bitzer Nigeria Limited was held in at the high brow Renaissance Hotel with high flying officials of the company in attendance.
Bitzer, founded in Germany in 1934 by Martins Bitzer, has over the years dominated the compressor business through the production of products that are affordable, reliable and have stood the test of time. The company is “convinced of the economic potential of West Africa, and is opening an office in Lagos Nigeria.”
The new Nigerian office, according the Managing Director, Bernhard Blaeser, will report to Bitzer, Johanesburg Branch in South Africa, and will get organisational support from there.
He said: Bitzer is convinced of the growth opportunities in West Africa, and for the first time, will be represented directly in Lagos, Africa’s largest city.”
Bitzer Nigeria will be directly managed by Harjeet Chhatwal, a seasoned Engineer, whose career in Bitzer has spanned 25 years.
Speaker after speaker, the prolific officials of the company, most of whom flew in from Germany and South Africa, appraised the content value of the compressors, and promised that only the best will delivered to the Nigeria market while warning against patronising those that may sell fake version of Bitzer products.
Among the speakers on the night were the Managing Director, Bitzer South Africa, who welcomed the guests and made a presentation of the company status and history; Matthias Hammerschmidt, a member of the Business Development team in Germany, who gave a general overview of the company’s mission in West Africa, with special mention to trends and development.
In between, a televised goodwill message from the Chief Sales and Marketing Officer, Gianni Parlanti, was broadcast, and he appreciated the Nigerian market for choosing Bitzer while congratulating them. In the same vein, the German Consul General in Lagos, appraised the product, and promised nothing but excellence.
The Head of Commercial Operation, Germany, Volkmar Pfeil, made a presentation on the application examples of the product as well as recognising the genuine Bitzer products before Harjeet Chhatwal rounded it off a brief on distribution, sourcing and after sales service, noting that 35 service centres and warehouses has been established to carter for whatever customer needs will arise.
The night was rounded off with a raffle draw which promised to take the winner on an expense paid trip to Stuttgart, Germany for a training.