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Why Simi Left Our Label-X3M Music Speaks

Singer-songwriter, Simisola Ogunleye, better known as Simi, has left X3M Music following the expiration of her recording contract.

The Lagos-based label said in a statement signed by its A&R executive, Vincent Nwanze, and made available to Qed.ng on Wednesday that both parties have determined not to renew the contract.

Simi joined X3M Music in 2014. She immediately warmed hearts with the hit single ‘Tiff’ which earned her a Headies nomination.

Her first album for X3M, Simisola, was released to local and international acclaim in September 2017, and named album of the year in 2018 by The Headies Awards.

The 31-year-old released her final album for X3M, Omo Charlie Champagne, on April 19, 2019.

“We only sign artistes that we love and believe in. We know our taste in music is rather different; but we only sign talents who meet that taste,” X3M Music said in the statement announcing Simi’s exit.

“Fortunately, we have been able to find millions of music lovers here and abroad, who share similar tastes, as is evident in the success of all the artistes we have worked with, including Simi who is without any doubt one of the biggest music talents in the country today.”

X3M Music, part of the X3M Group, was founded in 2008 by Steve Babaeko, an advertising executive who is a notable music fan and enthusiast, and internationally acclaimed writer.

Before joining X3M Music, Simi released her debut album titled Ogaju in 2008.

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