Edelman Unveils Trust Barometer Survey Report on Nigeria

By Eric Elezuo

In fulfillment of its promise to ensure the inclusion of Nigeria in the 2018 survey of data
showing how well citizens trust their four institutions of the society, Edelman, the
largest Public Relations firm in the world in association with Chain Reaction Nigeria, is pleased to announce that data is available, showing how Nigerians trust their government, businesses, media and non-governmental organisations in Nigeria.

The report on the said data will be formally unveiled on Thursday, May 31, 2018 at the prestigious African-Asian Hall of the Eko Convention Centre, Eko Hotel and Suites, Victoria Island, Lagos with an 8-man panel comprising seasoned professionals, media practitioners, government officials and civil society activists  to discuss the survey report and its implications for Nigeria.

The occasion will be chaired by respected Investment Analyst and CEO of Financial Derivatives, Mr. Bismack Rewane while Lagos State government will be represented by the Commissioner for Information and Strategy, Mr. Kehinde Bamigbetan who will also double as the sole Panelist to discuss growing trust for government.

Other participants on the day include Lead Consultant/CEO of Thistle Praxis, Mrs. Ini Abimbola, and Executive Head, Communications and Marketing for Stanbic Bank, Nkiru Olumide-Ojo, who will be discussing growing trust for businesses.

In another session, seasoned Journalist and Editor of BusinessDay newspaper, Mr. Anthony Osae-Brown and the President, Guild of Corporate Online Publishers Association of Nigeria, Mr. Dotun Oladipo will be discussing building trust for the media in the age of fake news while Comrade Neslon Ekujumi and Executive Chairman of Centre for Anti-Corruption and Open Leadership, Comrade Debo Adeniran will be focusing on trust for non-governmental organisations.

The Chairman/CEO, Ovation Media Group, Chief Dele Momodu, is also expected to present a paper on the theme, “The Battle for Trust” to set the stage for the Panel Discussion.

Edelman is the largest Public Relations firm in the world with presence in 65 countries across the globe. Every year, Edelman Intelligence, the research arm of Edelman conducts a trust and credibility survey, an online survey spread across 28 countries and polling 33,000 respondents.

Respondents are asked how well they trust the four institutions of the society – governments, businesses, media and non-governmental organisations to do what is right.

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